Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration

In an era where every marketer is aspiring to be “data-driven”, you, yes you, need to make sure that your marketing decisions are informed by well-rounded data. When we speak about data analytics, Google Analytics is first to make an appearance in any marketer’s mind. Yet another Google tool that has provided revolutionary changes, if we may call it that, in the process of digital data collection, insight and analytics. Google Analytics is widely used by marketers to generate better business results. Hence, Google is always looking for ways to improve this tool and add new, more relevant features to it. As you may know already, GDPR…

Update available on both iOS and Android

Value: [rating=4] Recommended  links: Google Analytics blog  Google took a fair time designing its Google Analytics app, launching the first app to access GA on mobile devices in 2014. Many other apps in the app store were available using the Google Analytics API. Two years on and Google's own app was already starting to show its age, so there is now a new redesign to let you know about. You can tell the differences by comparing the new design below to the older one underneath which we alerted readers to when the app first launched. The new app boasts a series of new features that should help you measure your website's effectiveness when on the go. Here’s a summary of the new benefits according to Google: Easy access…

Google upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform

Importance: [rating=4] (For businesses who can potentially pay for Google's Analytics Premium features and service) Recommended Source: Google Adwords blog announcement Here we give you the lowdown on Google's new 360 suite and get some in-depth analysis from Google Analytics expert Matt Trimmer. As users of Google Analytic's Premium product will already know, Google has long provided a great range of analytical data to help you discover insights into your customers wants and needs. However until now there was no way of unifying this with other platforms in an easy to use way. That is what this new offering from Google, named its '360 suite' after the '360 degree view of the consumer', aims to provide. It gives you the ability look at a number of different data sets and offers new functionality all in one place, and integrates with other Google products like…

A way to save time (and money) for companies and agencies managing more complex media tracking

Importance: [rating=3] Recommended link: Google’s announcement of the Tag Manager

Our advice on whether the Tag Manager is relevant for you

Although it's a significant new feature for marketers from Google, this tool isn't relevant for all businesses. I'd advise that you don't need to worry about this tool if you're not investing heavily in display advertising or affiliate marketing. If most of your visits are currently referred by direct visits plus paid or natural search, social or email marketing it's likely overkill and the basic Google Analytics tag setup is sufficient to track and report these through Google Analytics. However, for larger companies and their agencies managing complex sites using a range of media investments to drive visits it could save a LOT of time (and expense from using paid tag management solutions). With this new tool, Google…
I'm excited by the new opportunities to readily access and manipulate your Google Analytics data through the tools provided by Microsoft Excel gives great opportunities for creating custom dashboards or in-depth analysis. This post shows you how and highlights some of the free and paid tools to help. But many site owners or marketers who aren't web analytics specialists may have missed the announcement in April when Google Analytics launched an API to enable developers to access Google Analytics data and incorporate it into other web services or software. You can see the tools available to link to Excel in the Google Analytics Application Gallery. This is significant since as Econsultancy recently reported in their Online measurement and strategy report, 80% of surveyed businesses are now using Google Analytics, so there is a great opportunity for many companies to get more from their Google Analytics installation by devising reports and analysis to it…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Google Analytics?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments