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What is the main goal of email marketing?

Author's avatar By Kim Greenop-Gadsby 15 Mar, 2017
Essential Essential topic

Chart of the Day: What challenges you when it comes to email marketing? Part 4 of 4.

For email marketers, there will always be aspects of email marketing that are a challenge. This is the fourth of my four part series pertaining to issues faced in email marketing.

Previous problems discussed during the course of the series:

The final point we want to discuss is "what is your main email marketing goal"? We need a end result to strive towards and this is best to decide in the very beginning of the campaigns. In the chart it shows brand-building (47%) and lead generation (42%) are very close. While lead nurturing (11%) is far down the priority list. When you are deciding on what to use as your goal, remember that it is specific to your company.

Email marketing challenges

Author's avatar

By Kim Greenop-Gadsby

I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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