What is the main goal of email marketing?

Chart of the Day: What challenges you when it comes to email marketing? Part 4 of 4.

For email marketers, there will always be aspects of email marketing that are a challenge. This is the fourth of my four part series pertaining to issues faced in email marketing.

Previous problems discussed during the course of the series:

• Targeting & Segmenting
• Subscriber list growth
• Tracking results
• Main email marketing goal.

The final point we want to discuss is "what is your main email marketing goal"? We need a end result to strive towards and this is best to decide in the very beginning of the campaigns. In the chart it shows brand-building (47%) and lead generation (42%) are very close. While lead nurturing (11%) is far down the priority list. When you are deciding on what to use as your goal, remember that it is specific to your company.

• Source: Email Marketers Finding List Growth Challenging
• Sample Size: 303 email marketers from companies with at least 100 employees.
• Recommended Resource: Email Marketing Guide