Options for linking to resources from primer are:
- Blog posts
- Hub pages
- Member /guide pages (these may include a single document or multiple)
- Direct to member protected files (these may also include a single or multiple diagnostic)
Some ideas on views
SOSTAC view Option 1. Step through hub pages
- Situation Analysis
- Objective Setting
- Strategy Development
- Tactics
- Action
- Control
This could/should use use a hierarchy - maybe best approach for Expert members
Option 2. Step through public posts on strategy linking to member content
Probably best initial approach for lead-gen, but also useful for members.
- Define your planning process (SOSTAC)
- Develop an outline plan (Word)
- Create a digital-specific SWOT
- Benchmark competitors
- Set goals using the 5Ss
- Develop a KPI dashboard (this is actually the content one)
- Define your online value proposition
- Acquisition strategy: key questions to increase your site traffic
- Conversion strategy: key questions to convert more leads to sales
- Retention strategy: key questions to drive customer engagement
Option 3. Step through toolkit advice - more about deliverables for members
- Download Word planning template
- Complete a health check
- Create a marketplace SWOT (in Word or Powerpoint, part of another file)
- Create a KPI dashboard (also in combined Word or Powerpoint file)
- Create a roadmap (also in combined Word or Powerpoint file)
To do this need to split out bundled toolkit diagnostics into individual files Query Stu - can Primers go on techniques pages or just Tactic
Related - need to review categorisation of all content:
Product / guide selection - possibly Q2 2013?
Catalogue based selection of guides through retail style faceted search or
Sort by: Updated/Alphabetical
Facets:
1. Subject (category/technique)
2. Resource type (Ebook, Template, Video, Interactive)
3. Resource type sub-category? 7 Steps, Diagnostic, etc
4. Other from tactics Case study, Statistics, Software
Level possibly - all introductory at the moment
5. Basic/Expert
Similar to: http://www.lynda.com/allcourses
Categories permanent for SEO
