Over 200 Digital Marketing Managers in the UK, working in companies with turnovers over £2o million, were contacted by an independent research agency commissioned by Marin Software for this census. The top 5 priorities revealed from their research were themed on integration; 46% of respondents will be focusing on improving their on and off-line integration, 37% working towards integrated digital marketing disciplines and Managers will be working across teams, more closely with their IT/Tech departments.
In terms of digital marketing integration, 12% were not integrating it in their organisation and only 27% felt it was fully integrated.
Download Marin's Software's 'UK Digital Marketing Manager's Census' Report for more details (registration is required).
To help marketers find the right job in digital and to help companies recruit the right person, see our Digital marketing job description specifications. For alternative team structures, see our Structuring Digital Marketing teams guide.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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