Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend around 2hours 15minutes per day on social media and 28% of internet users use social media to research and find products to buy.
Our buying patterns are evolving and this is good news for many brands as commerce and social activities are taking place in the same space. Social commerce is taking off and according to Global web index 'as 2017 draws to a close, two converging trends could lay the groundwork for social commerce to re-enter the stage: changing consumer mindsets and evolving social engagement patterns'.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Start your Digital Marketing Plan today with our Free resources.
Recommended Blog Posts
Google’s AI director reveals token limits and front-loading strategies. Learn how to optimize content for both human engagement and AI agent parsing…
OpenAI’s 600 early advertisers hit $100M revenue in 6 weeks, but CTRs trail Google Search. Why conversational ads need different success metrics…
Reddit gained 14.5% visibility while traditional SEO content lost ground. Here’s what Google’s latest algorithm shift means for your content strategy…
