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Long term social media engagement leads to increased sales

By Robert Jones 22 Nov, 2016
Essential

Chart of the Day: We explore recent research which shows that long term social media marketing engagement leads to increased sales and loyalty.

In a study by SocialMediaExaminer, marketers believe that when compared to short term work, long term efforts are proving fruitful for their businesses. The research suggests that most marketers believe that over time social media can increase sales, 66% believed that over 5 years of social media marketing, sales can improve.

social-media-industry-report-001-e1464899239366

The research also found that social media can increase traffic and loyalty long term, but not in the short term.

Key takeaways:

Marketers should accept that social media will not give immediate rewards for their efforts in the short term, however, when embraced fully, long-term social media engagement can eventually contribute to driving sales and loyalty.

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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