Key Financial Industry Trends

Author's avatar By Robert Jones 20 Dec, 2016
Essential Essential topic
Digital marketing strategy
Financial services marketing

Chart of the Day: Key Financial Services Industry Marketing Trends

There were 347 million mobile payments made via banking apps in 2015. This is a rise of 54% compared with 2014. In addition to 417 million payments made via internet banking in 2015, a modest 2% rise from 2014.

The chart comes from a report by BBA, which is the UK's largest trade association for the banking sector. The report found:

  • With 40,000 financial app downloads a day in 2015, this is a 25% increase on 2015. The question for the beginning of 2017 is, what will 2016 show?
  • There were also 4.3 million mobile banking logins in 2015 and 11 million app logins a day.
  • There were 15 million Contactless cards issued in 2015 and 250% annual rise in spending using Contactless cards.
  • There were just 71 bank branch visits a day in 2015.

Source: BBA 

Find out more about the latest financial services trends in our business level Financial Services Marketing Trends guide.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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