Topshop's 2014 social media campaign gives a good example of an integrating social networks. Topshop used Facebook, Twitter and Instagram to bring their live London Fashion event to a social media audience. They enlisted 5 Topshop Instagram Bloggers and strong advocates to share their pictures and videos, inviting fans to post to the hashtag #Topshopwindow.
Brands appearing at the Fashion show shared photos from the catwalk and celebs at the show, under hashtag #TopShopUnique and some Designers even took the opportunity to release their new outfits, before they hit the catwalk.
The live event was streamed to the website so fans could 'click-to-buy' whilst watching the models on the runway in the latest fashions, and even download the latest music playlist. Social comments were shown in Oxford Circus's store, creating what some will call as 'an interactive digital mosaic'.
This looks to be the future of such events, with the experience is shared across channels with brands' advocates.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual. …..
