Topshop's 2014 social media campaign gives a good example of an integrating social networks. Topshop used Facebook, Twitter and Instagram to bring their live London Fashion event to a social media audience. They enlisted 5 Topshop Instagram Bloggers and strong advocates to share their pictures and videos, inviting fans to post to the hashtag #Topshopwindow.
Brands appearing at the Fashion show shared photos from the catwalk and celebs at the show, under hashtag #TopShopUnique and some Designers even took the opportunity to release their new outfits, before they hit the catwalk.
The live event was streamed to the website so fans could 'click-to-buy' whilst watching the models on the runway in the latest fashions, and even download the latest music playlist. Social comments were shown in Oxford Circus's store, creating what some will call as 'an interactive digital mosaic'.
This looks to be the future of such events, with the experience is shared across channels with brands' advocates.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Start your Digital Marketing Plan today with our Free resources.
Recommended Blog Posts
Google’s AI director reveals token limits and front-loading strategies. Learn how to optimize content for both human engagement and AI agent parsing…
OpenAI’s 600 early advertisers hit $100M revenue in 6 weeks, but CTRs trail Google Search. Why conversational ads need different success metrics…
Reddit gained 14.5% visibility while traditional SEO content lost ground. Here’s what Google’s latest algorithm shift means for your content strategy…
