Companies are still trying to understand and make the business case to focus on Inbound Marketing, to secure resources for content or educate others on the difference between Inbound vs Outbound marketing.
We thought this infographic from Salesforce Pardot sheds some light onto this with survey findings summarised from HubSpot's survey. For example,
92% of companies who blog multiple times a day, report it is key to acquiring customers.
It also highlights well the difference between inbound and outbound marketing and free tools in the marketplace across blogging, SEO, analytics, social and webinars.
Interested in ideas for your campaigns, read Rene Power's 10 examples of excellent inbound marketing campaigns.
By Expert commentator
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