It's time to get social-savvy!

Rediscover the marketing opportunities that social media has to offer,
with our free guide #SocialMediaMonth

Free members guide
Explore our Digital Marketing Strategy and Planning Toolkit

Which form of advertising gives the biggest ROI?

Chart of the day: Pound for pound, TV advertising provides the biggest return

According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms of advertising.

TV ads created 71% of advertising generated profits, whilst online display only created 1%. The average ad-generated profit created by TV ads was £4.20.

TV ad profitability

In the age of digital, TV advertising still dominates return on investment, but it's also providing a far higher return than radio and out of home ads too.

TV ads provide the biggest return, providing a safe option for advertisers, however, it's also the most expensive form of advertising, even if a dip in advertising revenues has led to networks charging slightly less for advertising.

Recent research by Nielsen has also found that half of US-TV homes have Internet-enabled devices, which are capable of connecting to a TV.

By Robert Jones

Robert Jones is a specialist in Insight, UX Research, Digital and Content Marketing. He has a Psychology Masters of Research, has built research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides such as "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. You can connect with Robert on LinkedIn or follow him on Twitter

This blog post has been tagged with:

TV

Start the discussion on our community and social networks

Turbocharge your results with our

Digital Marketing Strategy and Planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital marketing strategy?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts