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Well that's a relief! I think it's fair to say our first conference went pretty well judging by the Twitter comments and other feedback. Many thanks if you attended the event and got involved in the sharing. I've compiled a quick "best of" starting with some general feedback and then looking at highlights of individual talks.
If you're an Expert member of Smart Insights and weren't able to attend, we'll be making the slides available on the site next week, we'll let you know 🙂
It was great we had a full-house and I was delighted to see attendees from many industries across Europe and beyond - I spoke to Smart Insights Expert members from Denmark, Ireland, Switzerland, Italy even Australia! and I think there were more countries besides.
مؤتمر رائع جدا بحضور أحد أهم خبراء #التسويق_الإلكتروني في العالم @DaveChaffey #digitalimpact2014 #London pic.twitter.com/tVnXB3qtK5
— حاتم الكاملي (@HatemKameli) September 17, 2014
Great #digitalmarketing conference from @SmartInsights. I liked especially: New #SEO is #Content. #DigitalImpact2014 pic.twitter.com/4g2GI3Vqqw
— Kasia Piekut (@Kasia_Piekut) September 17, 2014
Well done @SmartInsights for a great conference yesterday. Excellent selection of speakers. Its all about content! #DigitalImpact2014
— Terry Salmon (@Terry_Salmon) September 18, 2014
Enjoyed #digitalimpact2014 conference yesterday! Great speakers and lots of digital knowledge shared. @DaveChaffey @SmartInsights
— Emma Waas (@Emma_Waas) September 18, 2014
Thanks @DaveChaffey for a highly informative day at #DigitalImpact2014 . Great speakers and workshops.
— Stuart Sykes (@stuartsykes) September 17, 2014
SLI a sponsor and speaker at #digitalimpact2014 today in London. Great event!
— SLI Systems (@slisystems) September 17, 2014
@SmartInsights #DigitalImpact2014 #digitalroadmap #objectives #multichannel #failfast #mobilenotachoice #data #ecommerce #optimisation
— James Williams (@Jaywilliams86) September 17, 2014
Thanks @DaveChaffey & team, fun & informative day at #DigitalImpact2014
— David Sayce (@dsayce) September 17, 2014
The @SmartInsights #DigitalImpact2014 conference was the best Digital Marketing conference I have attended. Inspiring but also actionable.
— David Turton (@davidturton) September 17, 2014
Thoroughly enjoyable and informative day @SmartInsights thank you #DigitalImpact2014
— Tracy Forskitt (@digitaldivasdo) September 17, 2014
Russel Crow/Gladiator music playing in the breaks makes for an interesting atmosphere here at #DigitalImpact2014
— Jacqui Woerner (@ajwoe) September 17, 2014
And thank you to our partners too who got active in the sharing also:
Combining content and #ecommerce on all channels - how to do it by Bob Egner #DigitalImpact2014 pic.twitter.com/9VkBkTzPxe
— Emarsys (@Emarsys) September 17, 2014
I've spoken at more than a hundred conferences over the last... so I was really keen to go for an "infotaining" combinations of real-world, "warts and all" case studies sharing detailed insights and interesting speaking. I wanted to avoid the bland case studies you sometimes see at events, where you learn less than you would via the website.
There were hundreds of tweets about the talks, so have to limit myself.
Whoop whoop! “@TrendsLondon: #digitalimpact2014 is now trending in #London http://t.co/GYSVcn8DAY”
— Amy Bott (@amybotty) September 17, 2014
Niall Walsh @TescoOnline , #international #ecommerce #digitalimpact2014 pic.twitter.com/4jNywgpPPe
— Barry Walsh (@Barry_Digital) September 17, 2014
#digitalimpact2014 great talk so far from Chris Ketley on digital transformation
— Mixing Digital (@Mixingdigital) September 17, 2014
Gartner's model for the stages of digital maturity. #DigitalImpact2014 pic.twitter.com/EZ82eJAI95
— Adam Cranfield (@adamcranfield) September 17, 2014
Optimising content for search is key to communicating your message to customers and making sure it gets seen #DigitalImpact2014 @BTCare
— RossRobertsonHoward (@RRHoward89) September 17, 2014
Amy Bott من شركة phones 4u تتحدث عن الإعلانات المدفوعة. #digitalimpact2014 #London pic.twitter.com/LBTinO7pMW
— حاتم الكاملي (@HatemKameli) September 17, 2014
Well done @amybotty. Turning up for her talk @smartinsights #digitalimpact2014 even through what happened this week with @phones4u. #truepro
— Skip Fidura (@skipfidura) September 17, 2014
We're smiling with @AmyBotty presenting about phones4U #DigitalImpact2014 (and seeking a job!)
— Annmarie Hanlon (@annmariehanlon) September 17, 2014
Email best practice is very important: objectives, frequency, personalization, use of data and KPIs #DigitalImpact2014
— Dan Jak (@dan_design) September 17, 2014
New digital frontiers for Domino's. #DigitalImpact2014 pic.twitter.com/fI832DZpOy
— Adam Cranfield (@adamcranfield) September 17, 2014
Will they deliver? MT @adamcranfield Hey @Dominos_UK, I have 1,669 Twitter followers. Can I have a free pizza now? @ #DigitalImpact2014
— Adele Ghantous (@adeleghantous) September 17, 2014
Wow! Respect to @Dominos_UK! Real time marketing FTW! With @emma_waas @skipfidura #DigitalImpact2014 pic.twitter.com/nbPMG9XYUL
— Adam Cranfield (@adamcranfield) September 17, 2014
"If there's no customer insight, you're just f***ing guessing" says @OptimiseOrDie, use the data you have for testing! #DigitalImpact2014
— Emarsys (@Emarsys) September 17, 2014
AB Testing with passion, personality and professional aproach @OptimiseOrDie #DigitalImpact2014 pic.twitter.com/1sdjUKmnmJ
— Dorte Møller Madsen (@dortemm) September 17, 2014
RT @SoniaRosuaClyne: Amazing presentation from Craig @OptimiseOrDie - fair, blunt, funny. This is how you do it! #DigitalImpact2014...
— Stephen Bateman (@concentricdots) September 17, 2014
We need to do Customer Engagement Strategy - Content marketing is the heart of that #DigitalImpact2014 #contentmarketing via @DaveChaffey
— Dorte Møller Madsen (@dortemm) September 17, 2014
And thanks for this great summary of Why Digital Transformation Adele!
(1/4) My Top takeaways from #digitalimpact2014 : 1. Digital Transformation is a must: Transform or die
— Adele Ghantous (@adeleghantous) September 17, 2014
(2/4) #digitalimpact2014 2.Get senior executive support to drive transformation 3.Engage w/ & involve stakeholders across the organization
— Adele Ghantous (@adeleghantous) September 17, 2014
(3/4) #digitalimpact2014 4.Be innovative and agile 5.Try something, Fail Fast and move forward
— Adele Ghantous (@adeleghantous) September 17, 2014
(4/4) #digitalimpact2014 6.It's not only about the sexy customer-facing stuff; it's about making things happen through process and tools
— Adele Ghantous (@adeleghantous) September 17, 2014
Well I hope that gives a flavour and that all these embeds don't takedown our server or your browser.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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