Digital transformationHelping you creating a process and roadmap to integrate digital marketing

It’s now more than twenty five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

We believe that a proactive approach for managing Digital Transformation is essential to keep a brand relevant and competitive in the future. Plan and review your progress using our Digital Transformation resources including a free capability assessment and new 7 Steps to Digital Transformation infographic!


How do your digital marketing capabilities compare?

We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to prioritise for digital transformation.

Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:

  • A. Your Strategic approach
  • B. Evaluation and performance improvement process
  • C. Management buy-in to investment in digital marketing
  • D. Resourcing and structure for digital including integration
  • E. Data and infrastructure or platforms
  • F. Integrated customer communications across Paid-Owned-Earned media
  • G. Integrated customer experiences across desktop and mobile devices

Digital Marketing Capabilities Model

How does your business or your clients compare? Use our free interactive benchmarking tool to review your capability – it’s free within the members area.

Expert members use our detailed Digital Marketing Healthcheck spreadsheet  to find out. Our Digital Healthcheck is an Excel-based digital marketing audit which enables you to review your current capability and identify areas you must improve.

7 Steps to Digital Transformation Infographic


Download digital transformation briefing Our free guide introduces the latest thinking on Digital Transformation

Learn approaches to increase the contribution from digital marketing

This briefing for Basic members introduces the latest thinking from a range of sources on how businesses can integrate digital media and technology into their marketing activities.

Join the 60,000 Smart Insights members from over 50 countries who trust our advice to improve their marketing.

Download our transformation briefing with FREE Basic membership

Get this and more with Basic membership Join 150,000+ Basic members who keep up-to-date with our alerts and advice

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter

Take control with our Digital Transformation Toolkit for Expert members

Our Digital Transformation Toolkit has a range of resources to help you plan and manage your journey to Digital Transformation.

About Smart Insights

Dave Chaffey

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Articles on Digital TransformationRead the latest thinking on Digital Transformation


How to structure an effective digital transformation plan

September 26, 2018 by Sarah Cowman in Digital transformation strategy

What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involve …


Who should be responsible for driving Digital Transformation ?

September 7, 2018 by Nadine Burzler in Digital transformation strategy

Responsibility for driving digital transformation and the common barriers to meeting digital priorities It's a common misconcept …

Benchmarking Your Digital Future - Dave Chaffey

Can you champion change in your organisation ?

September 5, 2018 by Nadine Burzler in Digital transformation strategy

An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Di …