It’s now more than twenty five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.
We believe that a proactive approach for managing Digital Transformation is essential to keep a brand relevant and competitive in the future. Plan and review your progress using our Digital Transformation resources including a free capability assessment and new 7 Steps to Digital Transformation infographic!
We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to prioritise for digital transformation.
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
How does your business or your clients compare? Use our free interactive benchmarking tool to review your capability – it’s free within the members area.
Expert members use our detailed Digital Marketing Healthcheck spreadsheet to find out. Our Digital Healthcheck is an Excel-based digital marketing audit which enables you to review your current capability and identify areas you must improve.
This briefing for Basic members introduces the latest thinking from a range of sources on how businesses can integrate digital media and technology into their marketing activities.
Join the 60,000 Smart Insights members from over 50 countries who trust our advice to improve their marketing.
Our Digital Transformation Toolkit has a range of resources to help you plan and manage your journey to Digital Transformation.
The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.
The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.
Responsibility for driving digital transformation and the common barriers to meeting digital priorities It's a common misconcept …
An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Di …