9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

Download Guide
Explore our Digital Marketing Strategy and Planning Toolkit

What are the biggest challenges of account based marketing?

Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field

Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the biggest challenge. Getting started and content marketing related to ABM are also big challenges.

The study also found that:

8 in 10 (80%) engage one on one via email outreach to engage with clients and prospects, with just over 7 in 10 (71%) using the phone.

Almost 6 in 10 (57%) say their marketing and sales teams are fully aligned.

45% say that revenue generation is the main goal of their account-based marketing approach.

More than 8 in 10 (83%) plan to expand their marketing stack for account-based marketing purposes in the next year.

By Robert Jones

Robert is Research Analyst at Smart Insights, he managed all member resource updates, recruiting and liaising with expert digital marketing authors. He works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight, UX and digital marketing campaigns.

This blog post has been tagged with:

Start the discussion on our community and social networks

Turbocharge your results with our

Digital Marketing Strategy and Planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital marketing strategy?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts