Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field
Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the biggest challenge. Getting started and content marketing related to ABM are also big challenges.
![](https://www.smartinsights.com/wp-content/uploads/2017/08/account-based-marketing-abm-challenges-smart-insights-550x357.png)
The study also found that:
8 in 10 (80%) engage one on one via email outreach to engage with clients and prospects, with just over 7 in 10 (71%) using the phone.
Almost 6 in 10 (57%) say their marketing and sales teams are fully aligned.
45% say that revenue generation is the main goal of their account-based marketing approach.
More than 8 in 10 (83%) plan to expand their marketing stack for account-based marketing purposes in the next year.