9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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Announcement: Marketing Expo 2018 Partnership

Join thousands of industry leaders at this year's Marketing Expo 2018 and Smart Insights becomes its official partner

Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing.

We are partnering with the Marketing Expo at ExCeL on March 21 - 22. This year’s Marketing Expo will attract thousands of visitors from across the industry for two unmissable days. With an unmissable line-up of 95 expert-led educational seminars, 200 diverse supplier exhibitors, and 35 interactive masterclasses.

Join Dave Chaffey, CEO of Smart Insights and the Smart Insights team for a digital transformation masterclass. Learn the latest techniques to Plan, Manage and Optimize your digital marketing to compete online in this masterclass for marketing, e-commerce and technology managers.

Research by Smart Insights shows that over 30% of businesses already have a transformation programme in place, with another 33% businesses looking to launch their digital transformation programme in the next year.

The Transform Digital 2018 Masterclass will help marketers review their digital transformation strategy and give different sector examples and practical advice on where to prioritize. We will be covering the following topics:

Wednesday and Thursday

  • 11:00 - Transforming Multichannel marketing - Dave Chaffey, CEO
  • 12.00 - Transforming Email marketing and Automation - Kim Greenop-Gadsby, Email Marketing Manager
  • 13.00 - Transforming Digital Experiences - Robert Jones, Senior Research Analyst
  • 14.00 - Transforming Search Marketing - Annie Mangles, Digital Marketing Executive
  • 15.00 - Transforming Martech - Dave Chaffey, CEO
  • 16:00 - Transforming Social Media -  Jessica Wade, Social Media Executive

The expo will bring together the sector’s most forward-thinking minds under one roof, providing any B2B marketing company with all the critical advice, innovative ideas and latest technological resources needed to win more business than ever before.

It is completely free to attend and your ticket will give you unlimited access to the four other industry-leading events running alongside Marketing Expo - Marketing Technology Expo, B2C Marketing Expo, Sales Innovation Expo and Call & Contact Centre Expo. For more information on the exhibition and to grab your ticket, click here.

 

By Jessica Wade

I am the Social Media Executive for Smart Insights. I manage all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.

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