This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. For anyone familiar with Google Adwords or Facebook Advertising it always felt strange that Pinterest didn't have the ability to arrange their campaign into ad groups. This development shows how Pinterest is trying to capitalise on the interest in the network from marketers by having familiar features. A lower bar to entry for a marketer to get up and running quickly will ensure that they at least give the platform a fair chance to prove its worth.
This announcement is interesting when you consider the charts below from the Social media marketing report from Social Media Examiner. The report showed that there is an eagerness from marketers for the platform with 45% wanting to learn more about the platform. Also by launching updates to the Ad platform for marketers rather than new features for the everyday user they are showing a commitment to increase their revenue by capitalising on the 42% of respondents who plan on increasing their marketing activities on the network. With 150 million users a month, the potential is there for brands to achieve a good level of ROI from any activity.
By Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
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