In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business.
Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight a process to help your business grow using Content Marketing, which we believe should be at the heart of your digital marketing strategy in 2016.
To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I have included relevant research from our free managing Content Marketing in 2016 research report we have just published with HubSpot - thank you if you were involved in the research!
The research shows the challenge of content marketing with:
To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend - a summary of our content marketing strategy guide.
We hope you find this infographic useful to help you Compete on Content Marketing!
To learn more on the approaches we recommend to managing content marketing to make it effective, Expert members can download our three key guides to this process:
We also have a lot of free advice and other content marketing infographics for readers on our Content marketing hub page.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Turbocharge your results with this toolkit containing 4 resources
The Content Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
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