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The Content Marketing Conundrum [Infographic]

By Susanne Colwyn 14 May, 2014
Essential

Why is content marketing so popular yet so few have a content marketing strategy?

This infographic features a nice curation of  research from the Content Marketing Institute showing that content marketing is more effective when marketers follow a strategy. We agree - we saw a similar finding in our EMEA research with Hubspot and our infographic Competing on Content!

While 88% of marketers in the UK are now implementing elements of content marketing only 42% actually have a documented content strategy.

We though you'd find the infographic useful since it summarises the top content challenges marketers are facing and gives guidance on how to overcome them. As well as five key benefits of following a content marketing strategy.

Content-Marketing-Conundrum-Infographic

 Source: JBH Marketing Infographics

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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