Why is content marketing so popular yet so few have a content marketing strategy?
This infographic features a nice curation of research from the Content Marketing Institute showing that content marketing is more effective when marketers follow a strategy. We agree - we saw a similar finding in our EMEA research with Hubspot and our infographic Competing on Content!
While 88% of marketers in the UK are now implementing elements of content marketing only 42% actually have a documented content strategy.
We though you'd find the infographic useful since it summarises the top content challenges marketers are facing and gives guidance on how to overcome them. As well as five key benefits of following a content marketing strategy.
Source: JBH Marketing Infographics