We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain relevant and visible for your target audience, you have to reimagine your strategy for the new challenges and opportunities that exist. Influential forces like Google and basic consumer preferences are beginning to weed out the slow adapters, so now’s the time to adjust your campaign and forge a course for the future of content marketing.
What is this new era of content marketing and why is it important? There aren’t many landmark changes that have spurred this shift; instead, it’s the result of a number of gradually evolving technologies and shifting market trends coming together to establish new content marketing norms. Some of the biggest influencers include:
As a result, consumer demands and availabilities are shifting, but there’s a ripe opportunity for success if you can change before your competition.
Sinking or Swimming in the Modern Era
If you want to be successful in this modern age, you need to adopt these changes:
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