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How is Social Media used for B2B marketing [Infographic]

Author's avatar By Susanne Colwyn 02 Jun, 2014
Essential Essential topic

2014 Media Landscape for B2B Marketers

B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges.

Their infographic shares these top level findings:

  • LinkedIn generates the most revenue.
  • Top 3 platforms for brand awareness are Twitter, LinkedIn and Facebook.
  • 75% of content is posted by the Marketing team, followed by Key Experts within the company and then the Management Team.
  • Key challenges are showing ROI and the time involved in social media.


Additional Resources on Social Media Marketing for B2B companies


Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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