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Over 600 B2B marketing professionals were asked "How is your content production going to change over the next 12 months?", a whopping 71% said they plan on increasing production, with a quarter saying they will increase production significantly.
Content marketing will continue being a major focus for B2B marketers in 2017. For those implementing an inbound marketing strategy in the year ahead, it is important that you find the right balance between quantity and quality. The production of only a handful of highly engaging pieces of content has the potential to keep you in leads for months with the right amount of promotion.
By Patrick Kelly
I'm the Senior Digital Marketing Manager at Smart Insights. I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
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