This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder and director of Search Engine Marketing Agency Receptional which was launched in 1999. Since I last met Dixon at Search Engine Strategies, London, when I asked him for an interview he has also joined link analysis services company Majestic SEO as director, so it seemed natural to find out why and how we should best use link analysis tools, if we don't already. As well as the discussion about the marketing I recommend Q4 which looks specifically at the stages in link-analysis for SEO. By the way, if you don't follow his advice and thoughts already, I can also recommend his SEO focused blog or Twitter

Why use a link analysis service?

Q1. Why is a specialist paid…

In my experience, many companies fail in their link-building, even when they know it's important, because an integrated approach is not used. Many other companies fail because they don't know the importance of backlinks to SEO, so they just concentrate on on-page optimisation. This post talks about companies who know its importance. I was reminded of this when browsing the June issue of the excellent Search Marketing Standard (everyone serious about SEO should be a subscriber). In an article Link by Link: Reconstructing the Past 15 Years, link-building specialist Eric Ward reviewed some of his learnings from the last 15 years and I thought it would be useful to pass on a summary of his key learnings and recommendations - they're relevant to everyone:  site owners, marketers, PRs and of course SEOs. I always listen to what Eric Ward has to say about using link-building for SEO since he has been a…