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Case study shows how digital tech and digital marketing techniques combined to boost visits to the Metro newspaper sites

We've seen a lot of interest when we have written about how to apply growth hacking to marketing, so I thought this was an interesting case study to share in outline. It's also a great illustration of the power of combining SEO, Content, Social media and Email marketing. The growth in uniques over a short time scale is dramatic to say the least! The case shows how businesses can tap into the continuous demand for content via search engines and social media to grow their audience. In this case, the business is a news publisher who many other types of online brands must compete with for a share of audience. So similar principles apply for non-publishers since "Every Business is a Publisher Today" - or should think…

Review your approach to marketing with limited budget

How to build - Start-up Marketing 101

Recently, we attended Denver Startup week, which inspired us to create a short 'How To' Guide that digs into issues related to getting a start-up off the ground – building on the 'How to build requirements for an MVP' and our white paper on 'Tips every first-time entrepreneur should know.' This article mamepecifically focuses on how to develop a marketing strategy as a start-up, with lessons learned from experts, as well as advice on tools of the trade and how to measure and analyze your progress.

15 Marketing tips for start-ups

Tip #1 The key advice that you always have to keep at the top of everything you do is: Get your product out the door – with emphasis on speed over perfection. Your product doesn’t…

7 mostly simple online services to hack your growth

Marketers have always relied on non-traditional tactics to make their startups grow rapidly. However, content marketing has remained a staple in their campaigns. The methods of online content marketing can almost guarantee a more successful, well-established business within a short period of time. There are many different strategies that marketers use to make their campaigns more effective, but their most recognizable approach involves creative, optimized online content that attracts relevant audiences, drives traffic to the main website, and generates actual income. From YouTube videos to Facebook posts, the method of content marketing are versatile enough to fit into everyone’s needs and preferences. The most important goal to have in mind is attracting new consumers to the services and products you offer. The following content marketing tools will help you do that! and Smart Insights new content distribution matrix gives…