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Following our Digital Transformation webinar, we look back at some of the questions asked by the audience

It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so many questions, from strategic to practical, that we couldn’t get to them all on the call, so we promised to share them via our blog. Before we get into your questions, I want to share a questions I asked attendees, What are your plans for digital transformation? which is a similar to this question in our previous ‘Managing digital marketing research report’. Popularity of Digital Transformation projects This is very similar to what we found on the poll in the webinar where around a third of the attendees have plans to start a project within 12 months and a third of attendees have recently…

Create a webinar email that encourages more sign-ups

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails:

1. Enticing subject line

Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line. The art lies in crafting a line that sounds cool enough to make people want to engage and read more. It should promise…

Make sure your skills will still be relevant in 2020

As you'll know, Technology is always advancing. Facebook, Google and all the main platforms are always updating their relevant algorithms. With the continuous updates to new techniques and platforms to aid in your marketing goals, it can be hard to keep up in a rapidly changing environment. Plus, there are the fundamental marketing skills of strategy, campaign planning, and analysis which are needed as a foundation for success. These skills don't change so much but are equally important for success... If you're interested to learn how to stay relevant for the future, register for this month's free members webinar explaining Marketing Skills for 2020 - details below. It can be scary to think that some of the skills you have developed over years of experience may be out of date by 2020. But there is a wealth of knowledge to know about…

Free coaching for Ecommerce marketers from Rand Fishkin of Moz and other industry experts at International Ecommerce Day

The Ecommerce world is so crowded with a glut of content and different providers competing fiercely. What’s more, ecommerce marketers often are rushing to implement the latest tactics and technology, which can leave creating a proper strategy and plan being neglected. There are lots of blog articles, infographics and tutorials about how to build a successful digital business. The problem with this is that there are too many people blogging for the sake of attracting traffic and clicks, and they don’t always offer the best business advice. This means it can be hard for marketers to know what pieces of advice will be useful, and which won’t be. But, of course, you need to be connected to the latest trends in order to make your business grow and apply innovative techniques to drive up your sales. One…

Join Dave Chaffey of Smart Insights in a new webinar highlighting the key success factors for marketing online in the business-to-business sector

Although digital marketing is not now a new discipline, it is evolving fast as the mega platforms like Facebook, Google and LinkedIn used by consumers and businesses offer new ways to engage their users and improve their monetisation . But are you and your business keeping up? For a large number of businesses of different size, the challenges presented by online marketing are holding them back since they don't have a strategy. Falling behind with your digital strategy or not having a strategy at all means losing competitive advantage—something that no company can afford to do in today's fast-moving markets. So what can you do to improve the situation? How can you ensure that your online…
This post examines common reasons for content marketing failure and introduces a 7 step content marketing strategy framework to mitigate the problem

Many businesses are now actively using content marketing, but it seems that there is potential for these initiatives to fail. According to the Smart Insights - HubSpot’s  Managing Content Marketing Europe 2016 research as many as 72% of marketers rated their content marketing as "limited," “basic" or "inconsistent.” 

In another survey from the CMI examining content marketing usage and effectiveness, a mere 32% of those polled describe their organisation’s content marketing as “sophisticated or mature”, with just 34% saying they are effective. 

In the same report, conducted by Content Marketing Institute and MarketingProfs, the effectiveness of B2B…