Social Media Essentials: Catch up with the latest updates in social media

Welcome to our weekly summary of what's happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top Instagram stats for 2018 and LinkedIn rolls out its Career Advice mentoring program.

Facebook rolls out news feed ads with direct links to messenger experiences

For the first time ever, Facebook announced that businesses will be able to drive targeted audiences to Messenger and keep them engaged with new tools.With Messenger Platform 1.3, businesses can promote their Messenger experiences with news feed ads that directly open Messenger conversations. According to Facebook, this new ad format: Can combine the powerful audience targeting and selection capabilities of ads on News Feed, and the identity and canonical nature of Messenger conversations. We believe that as examples such as Absolut Vodka, Tommy Hilfiger and Activision…

What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy

The wearable technology market is a hot topic of discussion among many marketers. But it still feels unclear for some brands how they can adapt their marketing strategy to this new trend. According to a report from Juniper Research, wearable advertising spend is estimated to reach $68.7 million by 2019. opening up new opportunities for marketers.

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Social Media Essentials: Catch up with the latest updates in social media

Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.

Twitter officially expands its character count to 280

Twitter announced back in September that they would be expanding beyond its 140-character limit.  This was finally rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with. Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Twitter…

Twitter trials expanding tweets from 140 characters to 280

Twitter announced back in September that they would be expanding beyond its 140-character limit.  This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.

Can’t fit your Tweet into 140 characters? ?

We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ?https://t.co/C6hjsB9nbL — Twitter (@Twitter) September 26, 2017 Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than…

20 Instagram statistics every marketer should know about for 2018

Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.

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1. 70% of Instagram posts don’t get seen (Sprout social, 2017)

Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen. Consequently, your posts will now be ordered by how popular…

Social Media Essentials: Key updates in social media this week

To finish your working week off here are 6 updates we saw happen in social media to help inform your social strategy and keep you up-to-date with what's happened in the world of social media.

Vimeo and Livestream launch mevo plus

Livestream and Vimeo have debuted the new Mevo Plus camera. Vimeo announced that the 'pocket-sized live event camera will have faster data transmission speeds, increased range of use, stronger Wi-Fi performance, reduced network interference, and improved stability'. According to TechCrunch this new camera also makes it easy for creators to edit video in real time and stream live to every major platform.

Snapchat Rolls external link sharing and ghost mode

Snapchat rolled out two new features last week. You can now share links from other apps via iOS share sheet. This feature will allow users “to send a…

What are the next big changes to digital that will affect digital marketing strategies in 2018?

Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, I am going to concentrate on five digital aspects which I believe will, in some way or other, affect just about everyone next year.

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To being with, as this chart by Smart Insights, in collaboration with TFM, demonstrates, more businesses than ever are putting digital transformation programmes in place. Yet still, according to Smart Insights, some 50% of businesses don't have an integrated Digital Marketing Strategy. For more trends covering how to integrate digital media and technology to increase the contribution of digital marketing…

Social Media Essentials: Catch up on the top news in social media this week

LinkedIn boosts its messaging with pre-written, AI based interactions

LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation going. For example, you may see generic suggestions such “Yes I am,” or “Sure!” or “What time?”

You can now PayPal friends in Messenger

PayPal users in the U.S. will now be able to send and receive payments over Facebook Messenger. The update also includes PayPal’s first customer service bot for handling customer questions. The Messenger bot and P2P payments option are going live today for Messenger users in the U.S., and will rollout globally soon.

Facebook releases new guidelines to fight against…

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. So, it's important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not 'new' techniques, they are increasing in adoption since they are vital to keeping up with your competition and engaging your audience further in the customer lifecycle. Our lifecycle marketing model shows…

Social Media Essentials: Find out how you can start book marking tweets, watching official Snapchat stories and why you will need to dig out your CV with Facebook

Snapchat tests official stories

Snapchat is stepping up its games again by testing a dedicated section of Official Stories from verified accounts. Mashable reported that they are testing a dedicated section of its app to "Official Stories" from verified accounts. They have launched this feature in an effort to create more value for its verified accounts.

Twitter launches 'Happening Now' feature

Twitter has released a new feature called 'Happening Now'. This aims to make its service more accessible to newcomers by highlighting groups of tweets about a topic, beginning with sports, before expanding to other areas like entertainment and news. This might sound pretty similar to Twitter moments but Techcrunch explains 'Twitter Moments are a curated selection of…

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