Chart of the day: The latest Instagram stats, trends and changes

Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness. Instagram is a powerful platform that is constantly innovating, experimenting and communicating with its users, both from within the app, and outside. When it comes to habit-forming technologies, it is by far, one of the leading platforms to capture the attention of consumers and convert that attention and loyalty into brand awareness and sales. Instagram launched in October 2010, and 25 000 users signed up on the first day. In 8 years it has amassed over 1 Billion users. 1 Billion users. Let that sink in for a minute... There is a lot of attention to be captured, and with constant innovation and feature testing, the brand remains relevant to its growing consumer base and is projected…

Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns.

But mobile-first is not the only digital advertising trend that has pushed to the forefront of the marketing sector. We’ve researched what the future holds for digital advertising, and have come back with some deep and interesting insights into five advertising trends that will have a strong impact through the rest of 2018: Mobile-first advertising Personalization in digital marketing The effectiveness of video advertising Impact of location-based targeting The effect of micro-moments on consumers

Mobile-first advertising

Mobile-first was intended to notify consumers that a company cares for its websites and digital forms of communication while remaining…

What will voice search do to the landscape of digital marketing?

The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential technology in use in the world at this time. The marvel of the internet’s size is only superseded by our incredible technology that goes into searching it. It’s no news that search/SEO is key to power on the internet and when it comes to power, Google sits at the top. I’m going to look into how voice search is looking to change the landscape of search marketing and the ad revenue around it.

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Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend

AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship with AI has been a tumultuous one, with ‘automation’ becoming something of a dirty word for traditional businesses. But AI is here to stay — and for good reason. This rise in popularity of utilizing AI in business models comes in part from the development of machine learning and natural language processing. It’s this technology that gives AI the power, when utilized effectively, to aid businesses in numerous practical ways. From increasing staff productivity to boosting customer satisfaction, AI has the promise to meet business objectives at a fraction of the time and cost as with traditional methods like phone and email. Here, we’ll go through some…

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [si_guide_block id="44461" title="Download FREE Resource – Email trends 2018: A visual guide" description="Review your approach to email marketing by reviewing the latest trends."/] So, it's important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not 'new' techniques, they are increasing…

Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists

Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our attention spans have decreased to 8 seconds. Each day users scroll through 300 feet of content, giving brands a very small window of time to grab the users' attention. Therefore, how can your brand start building ideas that work for the speed of feed? Here are five key trends we believe will have the biggest impact on your social media strategy in 2018. [si_guide_block id="49146" title="Download Premium Resource – Digital Media options cheatsheet" description="The sheer number of organic and paid media options and updates makes it difficult to know whether you're missing out on the best targeting options…

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework

Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about adopting in 2018 to get ahead of your competition. We have created a series posts on digital marketing trends 2018 across marketing channels including, email, social, search engine marketing, and an overall 100+ must-see marketing research 2017 statistics. Now, we will evaluate the biggest innovations and strategies that should be adopted in the ecommerce sector. Smart Insights customer lifecycle model for retail and ecommerce, details the different customer touchpoints across the RACE framework for different 'type of customers: window shoppers, 1st purchase, repeat customers, and loyal…

20 Instagram statistics every marketer should know about for 2018

Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.

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1. 70% of Instagram posts don’t get seen (Sprout social, 2017)

Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen. Consequently, your posts will now be ordered by how popular…

The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018

Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content to increase engagement rates across all digital channels. According to HubSpot's State of Inbound 2017 report, video is the main disruptor for marketers, yet YouTube and Facebook video are the 2 most popular distribution channels that marketers want to introduce into their strategy in the next 12 months. However, it is important that these trends that are most popular are developed further with new and innovating ways to keep consumers engaged. [si_guide_block id="79375" title="Download Member Resource – Marketing Technology and Media Innovations guide" description="The…

Social Media Essentials: The biggest changes in social last year and upcoming updates

Happy New Year to all our readers. Last year we saw some exciting social media updates here are our top 3: Instagram rolled out their “paid partnership with” tag. Allowing influencers to clearly mark the image as paid and it will also do the same on stories. This feature was a great move on Instagrams behalf as it increases transparency on the platform and enforces the new rules being put in place by The Federal Trade Commission, who are looking to clamp down on social media campaigns that mislead consumers. We also saw Twitter expand their tweets from 140 characters to 280. Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Twitter believes that when people have more character they are…

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