An example of using of A/B Testing
Examples of A/B testing often cover landing page conversion, but a common problem, not covered so often, is how to get visitors to engage more with a key page such as a home page, product category page or resources page. In this post I will give an example of how we used A/B testing to increase engagement for a home page.
Engagement can mean different things for different sites. For some it is the pages per visit; for others it can be social shares, number of comments, or any other page activity.
For our customer, Inside Buzz, engagement meant visitors exploring the site further, beyond their homepage. It was probably this need to have active engagement that their previous homepage design provided so many options for visitors to click whichever option they are interested in.