New tools for outreach, video marketing, market segmentation and more
In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, influencers and various other stakeholders. To ensure that your brand is a part of this conversation, you need to stay on top of the game with your digital media strategy.
Throughout this year, brands will see a confluence between traditional and digital media channels as there will be parity in the kind of messaging planned for both kinds of outlets. More brands will look for ways to share data from paid media with real-time content across channels in a similar manner.
Further, there will be a greater need to generate more relevant and shareable content for all digital platforms, so that it consistently drives traffic to your landing pages and websites.
Here are the…
Use these tools to speed up your influencer outreach
These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of site and key people within your niche that may link to or share your content in order to help amplify your message. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic.
Why are these tools important to digital marketers?
They help digital marketers to identify, analyse and contact relevant PR, blogger and other key influencer contacts, usually with the aim of creating backlinks or sharing content.
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Use these essential ecommerce tools to help convert your prospects
To maximise conversion, an online shopping experience needs to be simple and easy for the user, secure at the point of payment and robust so as to deal with both high volumes of product and traffic. E-commerce management tools were designed for this specific purpose and have a number of features that other platforms (i.e. a generic content management system) do not. All of these tools provide a platform for online retailers to sell their products and services online; they create a ‘digital store front’ to enable products in different categories to be search, browsed and purchased.
Key things to consider before purchasing and using these tools:
Implementation and running costs. There are (often large) costs associated with development, maintenance and migration from these tools. Be clear on these up front.…
A technique for comparing and selecting the best marketing technology or tool for your business
The job of many marketers consists of countless hours doing something that can be automated. Hence why Marketing automation is growing so much in recent years. It’s not just email, but also any other software that you can use that improves performance, such as automatic reporting tools, social media marketing, Analytics, SEO tools, testing tools, etc…
Believe it or not, in these marketing tools infographics, including this one from Scott Brinker you can see there are 3,874 tools in 2016 represented across 50 categories, no wonder we all walk into the jungle of marketing technology.
Over 3,000 companies in 2016, is this good or bad?
The point of this graphic is to demonstrate the following:
Marketing has become a technological discipline;
Marketers need to know how to choose the…
Tools to Monitor Search Engine Positions For Startups
Organic search is a cost-effective channel in marketing departments for most established companies who sell their products online.
For startups, a comprehensive organic acquisition strategy would usually not be the first area to concentrate on, as focussing on paid search and paid social to drive traffic would be a quicker way to test conversion of new products in the market.
With the data and learnings from paid search, it usually can then make dipping the toe into organic search that much easier, as you’ll at least know which search terms are worth the time and investment for both content creation and which pages are the most important for your business.
To monitor current and future positions of keywords, there are a great many SEO tools out there. But which ones out there are reasonably priced for a startup? And what do you get for your money?…
Does your blog or site run on Wordpress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more
WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for entrepreneurs, aspiring bloggers, and businesses looking to expand online. But one feature of WordPress where it really stands out from other content management systems is the sheer availability of different Plugins. Some are well known, others are diamonds in the rough. Certainly, there are plenty that are more trouble than their worth. But by using Plugins selectively you can achieve better results more efficiently than without them.
Without further ado, here are 37 of the best WordPress plugins will want to consider for your business website:
Search Engine Optimization
1. Yoast SEO Plugin for WordPress
The Yoast SEO plugin covers everything you need for on-page SEO. It helps you optimize ranking factors…
Use these tools to find and curate quality content
Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and video tools and grammar checking.
Key things to consider before purchasing and using these tools:
The tools we’ve listed here are a useful starting point but there are dozens of others, with new ones appearing all the time. It’s useful to ask your content team what tasks they do on a daily basis and/or find repetitive. The chances are there is a tool to help.
Whilst many of these tools come with a small price tag, it’s easy to rack up a long list of tools that are rarely used. Consider using these tools, where appropriate, within your publishing processes to formalise their…
These tools will help you deliver better market research
Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means it is possible to waste your precious time for searching the best instrument among the abundance of useful online tools. To save you time, we have already made a list of the top 10 market research tools. These tools were chosen because of their free access, ease of use and comprehensive capabilities.
1. Google Alerts
Google Alerts is the most popular monitoring tool, and its interface is quite intuitive and easy. All you need is to enter the keywords for monitoring and indicate the sources (News, Blogs, Videos, and Discussions),…
Use these tools to assess and improve on-site user interaction
Time-on-site, bounce rate, page views. You've probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can make a massive difference and really help to generate that all important engagement which lets you boost these key metrics and thus helps you rise in the SERPs and sell more products. So we took at look at 5 of the best page engagement tools so you can see which ones are right for you and give them a try.
What do these tools do?
These tools help assess and improve the effectiveness of website design including different page template types such as home page, landing and campaign pages.
Why are they important to digital marketers?
Top sources for comparing marketing software providers
As digital marketing has involved from being a niche activity to one at the core of most marketing plans, so too has the market for software design evolved to help digital marketing get the best results. From publishing tools, CMS, Social listening and content personalisation tools, there are loads of tools within each category, and it can be tricky to know which one will be right for your business.
Just in case your not fully aware of the daunting size of the scale of the problem of selecting digital marketing software, this infographic from Scott Brinker does a good job of highlighting the massive variety of marketing technology available today. You won't be able to see without clicking for an enlarged version, but there are more than 3000 tools in the infographic! Hardly simple!