5 ways to excel at social customer experience using AI
A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they're treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now.
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However, social media poses a challenge to digital marketers because understanding and evaluating the voice of the customer across half a dozen platforms is an analytics nightmare. This is where social media listening tools came to the forefront and solved some of the problems.
Top rated AI-powered social media listening and monitoring tools offer advanced sentiment analysis to help you make sense of the millions…
Learn the best practices for landing page optimization to help generate quality leads for SaaS
Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, 44% of B2B companies direct visitors to their website's homepage rather than to a specific landing page.
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Perhaps this can explain why according to the latest State of Inbound 2017 report, the majority of marketers still struggle with generating new leads for their businesses.
Building a well-designed and optimized landing page is one viable way to help your SaaS business overcome this marketing challenge.
What is a landing page?
A landing page is a specially designed page where you direct your visitors…
Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd
With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote Black Friday. Black Friday has become increasingly popular in the UK over the last few years, after originating in the US. Although it's a day hated by many, it has become a great way for retailers to increase profits.
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Last year 154 million consumers made purchases, that’s about 3 million more than the previous year. Last year Black Friday surpassed the $3 billion mark for the first time, setting a new sales record. It was found that 76% of retailers will be taking part in Black Friday this year.
…
How to achieve brand management and change that drives ROI
My passion is to approach brand as the most valuable asset of an organization. In working with board members around the world, I’ve learned what’s of interest to them. It’s not merely the creative aspect of brand, but much more the business administration side of branding that resonates at C-level. Boring? Yes! Getting a mandate to implement brand change. Challenging? Yes! Let me describe the relevance and ways to go about it – for change and for ongoing brand performance.
The most valuable intangible asset
Brands are an organization’s most important intangible asset, and their management is absolutely critical. According to Brand Finance, brands account for 18% of the top 500 global brands’ market-value (2017). Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and I’m pleased to have been part of the…
Apply behavioral psychology to your web design to boost your conversion rate
Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a determinant of whether the website is a success on the market.
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The principles of psychology employed in general marketing are the same ones employed in UX and web design. The following are some of the psychological principles that work in marketing. Use of research in social psychology is important. It explains the reasons why consumers sometimes do the opposite of what is expected of them.
Users Prefer Substance Over Beauty
It’s…
Don't make these common influencer marketing mistakes or else you risk scandal and negative brand awareness
Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also destroy them. Collaborating with an influencer is essentially picking a business partner; choosing the right one can bring great success, but a poor choice can cause great damage.
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Before approaching the tactic, you must be sure you understand the risks of influencer marketing, and not just the rewards. Here are four of the major ones to consider.
1. They may only be in it for a paycheck
What started off as some extra cash on the…
Psychology research that will help you subtly convince your leads
Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something?
As the study of the human mind and behavior, psychology has answers to what you're looking for. Psychology is applicable to a wide range of fields, from daily life to counseling to human resources. But what you're probably more concerned about is the intersection of psychology and marketing
1. Relate to your customer
Goldstein, Cialdini, and Griskevicius (2008) conducted a study on Using Social Norms to Motivate Environmental Conservation in Hotels. In particular, they tried to determine what kind of message would get hotel guests to reuse their towels. They used three variations, paraphrased below:
Standard message: 'help save the environment'
75% of hotel guests in this hotel reuse their towels
75% of hotel guests…
Find the most effective ways to increase social ROI
So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you are still figuring out the best channels for reaching your target audience, or maybe you’re still learning about what content is most engaging.
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If you’re looking to improve the effectiveness of your social media operations and increase your ROI, here are the things you must pay attention to.
1. You can't improve what you don't measure
Virtually all businesses are using social media these days, but most companies aren’t getting a great ROI. A major reason why ROI for social…
New research shows that web users do not always know when they are viewing a paid ad
With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet.
[caption id="attachment_98079" align="aligncenter" width="550"] Source: Internet Live Stats[/caption]
Out of the 2,000 surveyed, 1 in 10 admitted to browsing upwards of 50 websites a day, tying in with the rising trend of worldwide internet usage.
Yet it would seem that the technology doesn’t result in a particularly deep understanding of it. Of those surveyed, a surprising 60% of respondents said they don’t know the difference between Google sponsored ads and organic results - a higher than expected figure considering the regulation where paid-for listings must be marked accordingly.
Do you know which search…
What digital marketers need to know about the GDPR
As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing?
Historically, the way we have obtained consent to personal information within digital and direct marketing has often been a grey area. The Data Protection Act 1998 was predicated around the Data Protection Directive (DPD), established well over 21 years ago. It could not have possibly predicted, or have catered for, the digital age where big data has become big business.
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