3 examples demonstrating the benefits of social listening for financial services
In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - to a vital part of a company’s marketing strategy (although there are still a lot of cats).
While most industries jumped on board, according to Marketo, the Financial Services Industry (FSI) is still falling short.
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This post targets the finance sector, but, the real-life scenarios and advice apply to any industry. Take a look!
Where are Users Talking?
In general, the finance sector does at least have a presence on social media. But, it’s not engaging with its audience, so it’s wasting its time.
74% of consumers use social media to guide…
How UK tools can improve affiliate marketing’s reputation in the US
Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency.
Affiliate marketers in the U.S. could learn from their U.K. counterparts' experience and reshape attitudes toward their industry.
What's so different about affiliate in the UK?
E-commerce has grown exponentially over the past two decades, and with it, so has affiliate marketing. It’s a top marketing strategy for Target, Apple, Macy’s, and other Fortune 500 companies. While affiliate marketing has more than proven its value among top brands as a strong driver of high-quality traffic, sales, and leads, some marketers still question whether it is incremental; others still perceive it as a model that only works if a coupon or…
See better results and bigger wins using a test-driven B2B marketing strategy
Gambling on hunches when deciding which tactics and channels will help you achieve your goals is a flimsy strategy that could land you on the wrong path.
The same mistakes are made far too often. Marketers try a channel once, get a disappointing result, and decide the channel doesn’t meet their needs. Or after the channel fails to produce, they continue to plug away at it forever, assuming things will eventually work out.
Good channels don’t always reveal themselves right away, and bad channels don’t turn into good ones after meeting a nonexistent spending threshold. To avoid early abandonment and wasted budgets resulting from a prematurely folded hand, employ small marketing tests to evaluate channels across multiple audiences and creative approaches before the next round of betting.
The most successful marketers analyze new marketing channels according to not only their current performance…
Insight into the different ways you can select a digital partner, and practical tips to ensure you end up with the supplier - and solution - that’s best for you
No matter what its nature, the ultimate success of your digital project will be significantly affected by the choices you make early on - such as those decisions taken during the supplier selection process. Fail to take the time to thoroughly assess bidding teams and the solutions they’re proposing and you could miss valuable opportunities, discover your teams have incompatible working practices or - in the worst-case scenario - be forced to run the selection process all over again.
However, tailoring your process to deliver the greatest possible value is not always as easy as it sounds. Although the price might be at the forefront of your mind, in reality, there are a whole host of other critical factors to consider in…
An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018
It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions are stabs in the dark. Informed guesses if you like. Other times, we know exactly what’s coming.
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2018 will be the year of mobile. Whilst many of us have been ‘mobile’ for some time now, changing to responsive sites or setting up specific m. sites, 2018 is the year that things are really going to kick off.
Why is mobile so important in 2018?
Google announced way back in November 2016 that they were…
8 areas of innovation to improve your organic and paid search marketing strategy
As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the best practices needed to move forward with your marketing strategy in 2018.
Now, in Partnership with Vertical Leap, we have now produced a briefing guide on the latest organic and paid search innovations for marketing managers to review and action.
Click here for the full report 'Search Engine Marketing trends 2018' from our partner, Vertical Leap
Trend 1. Data, analytics, and reporting
In our view, success in SEO has always gone to those businesses and their agencies who have the best data-driven processes and people to give attention to the detail needed to compete. Google has gradually improved their insight data sources and tools to help businesses…
The difference between social listening, monitoring, and real social insights
In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published.
That’s an abundance of content, but in this sea of data, your consumers are sending signals about what they want and what kind of digital campaigns they want to see from your brand.
By tracking these signals, you can better understand your audiences, identify influencers to partner with, and run campaigns that yield an increasing return on investment.
Capitalizing on this intelligence, however, requires looking beyond your average engagement metrics. It requires digging into different levels of insight and forming a clear strategy based on their nuances.
Here are the different levels of social insight that you need to be aware of. Consider which ones serve your goals best, and leverage those tactics in your digital marketing.
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The best tools and softwares to help manage and optimize your SaaS project
You’ve launched a great service or a product, but it is not getting the due consideration that you’d hoped for after the release of your SaaS project. Why? Simply because no one knows about it.
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What is SaaS?
The SaaS concept as a business model has been around for quite long period of time but still very much growing and evolving in many directions. To explain it in a few words, SaaS means that users are not buying a software to install but instead sort of rent it out for a monthly or yearly fee.
So basically Saas is a leased software owned and managed by one or more providers and not hosted on a SaaS provider’s…
Personalization technology is accessible, affordable, and easy to implement. It should be considered a “must have” - not a “would like to have”- in 2018
Amazon has always been the brand that ecommerce marketers look up to. It offers consumers a shopping experience that many brands feel is beyond their reach. But is it?
In this blog post, we’re on a mission to bust the myth that personalized customer experiences can only be achieved by Amazon, Booking.com, and other ecommerce giants.
Personalization is accessible
Many assume that Amazon is built on proprietary technology that others brands can’t get access to. We’re here to tell you this isn’t the case.
Technology that uses behavioural targeting and personalization to build better customer experiences is actually very accessible:
First of all, it isn’t as expensive as you might assume. Depending on which provider you go with, investing…
The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves.
The Internet has given companies unprecedented opportunities.
One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal they’ll be, too.
This is why getting to know the consumers in your market should be one of your company’s top priorities. Treat it as seriously as you would any sales target, and you’ll quickly find that those sales targets become much easier to hit.
Consumers Want to Give Your Company Information
Too often, companies act as though finding out about the consumers within their markets is some herculean challenge. They may even invest in shady tactics to extract their personal information.
Yet, according to Accenture,…
