Create a strategic plan for getting the most out of your content marketing, including the best tools to use
With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a large part of most marketing strategies today. With 70% of marketers able to show how it has helped to increase engagement and leads, it seems obvious why everyone is investing so heavily in content creation and resources. But if you’re managing or are part of a small business, there isn’t always an endless pot of money for your marketing budget and factors such as time and resources can be limited. So how can you overcome these challenges and still create some killer content?
What I will be looking to cover is exactly this. I will go through the steps you need to take to create a strategic plan for getting…
How are promoted posts used on LinkedIn?
If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but what about everyone else? How do you spread the word to a wider audience? It may be tempting to invest time in your LinkedIn company page whose updates can be followed by anyone regardless of their connection to you.
In my newest Quick Win, I show you how to get the most out of your LinkedIn profile and become a thought leader in your industry.
Unfortunately, unless you’re willing to invest a significant amount of money in sponsored ads, your LinkedIn company page will be pretty much invisible to your target audience. To see what I mean, go into your LinkedIn feed and see where the status updates are coming from. What you’ll…
"Work smarter, not harder" - that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!)
When it comes to e-commerce merchandising, we now have the technology and tactics we could have only dreamed of only five years ago. With the advent of richer analytics and artificial intelligence (AI), we can now personalize user experiences in real-time. As a result, your prospects feel more understood than ever before, which makes them more likely to become paying customers.
How can I optimize? Let me count the ways
The most common optimization methods used as of early 2018 include:
Using smart product recommendations
Adding up-sells and cross-sells to your offers
Offering intent-based collections
Tailoring the user experience by customer segment
Tailoring the user experience with real-time analytics
Using smart product recommendations
Amazon.com has set the standard for product recommendations. Their website seems to ‘read your mind’ and know…
SEO is an important part of a promotion for any business on the Internet
In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from the first stages of creating a new site on the WIX builder. So, what should you pay attention to?
In this post, I’ll tell you the main and the best steps to bring WIX sites to the Top.
Before you start SEO
Before you start SEO on Wix, you need to make the site visible to search engines. To do it you need to:
go to the editor and select the Settings section;
select the SEO mode;
note that you allow search engines to find your site.
These actions will allow…
These are the exact steps I took to see ROI in 3 weeks, not 18 months
Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on to the point of vexation, but it still rings true — maybe today more-so than ever. In the last six or seven years, the level of distribution that business owners and subject matter experts have been able to get with their content has gone from local to worldwide.
But, how do you actually get a return on the time and money you put into content marketing? It’s a nebulous concept for most business owners. Content marketers will tell you, “It’s a long game...you may not see results for 12-18 months.” I’m here to tell you that that is a lazy, and possibly dishonest. When you’re a results-oriented business leader, this kind of…
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry
Have you ever received a marketing communication from a brand that seemed as if it knew you almost too well — using your name, showing you enticing recommended items, or even reminder cart abandonment emails and unique codes and coupons? Sometimes they even turn up as though someone read your thought. Ever wondered how they do it, or how you can too?
The answer: Artificial intelligence marketing.
Indeed, Apple’s Siri product, Amazon’s Alexa and Google Home, or any of the dozens of other AI-driven digital assistants out there are already changing the role that machines play in making our…
Optimizing your website and landing page for higher conversion rates
If you’ve been on the right side of the affiliate marketing trend for the last few years, then you should be seeing positive results for your efforts. You’ve got a team of expert publishers advocating for your brand, and they’re making it easy for potential consumers to learn a bit about your product and to easily navigate to your retail or opt-in registration site. The interest is there, and the traffic is coming. Is your landing page and/or website optimized to get the best from your affiliate program?
Examine load time
What should you be looking at when you examine your website? Turns out, just about everything. Once a consumer clicks on that affiliate link, what happens in the next few seconds can have a tremendous effect on…
Spreadsheets are an essential tool for marketing from advanced calculations for budget forecasts to reviewing marketing KPIs
Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and that it is.
Importance of spreadsheets in marketing
Whether you’re preparing a report or trying to untangle raw data, working with spreadsheets can be rewarding to your job performance. Not only can it improve your efficiency, it could also speed up your projects. It also improves your insight into your business and the effectiveness of your campaigns.
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Spreadsheets are an essential…
Most businesses owners understand the significance of having superb content for their company websites, but when it comes to web hosting, they either fail to take it seriously or they are just blank
My last article for Smart Insights covered the basics of website hosting, so, in this follow up article, I use past experiences (good and bad!) to help you choose the most ideal web hosting service for your business.
Some people, like me, resorted to finding a solution by choosing a hosting company that was based on price, not value. The results of such a lazy approach were disappointing, to say the least!
So what should be done?
When you decide to set up your website, it is imperative to get the right domain that will perfectly suit your business. Another reason why you should get some reliable and quality web hosting.
Why hosting?
Did you know that without hosting you don’t…
Managing the changes brought about by AI applications is the next big challenge for marketers
Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than you might think.
From interviews with 100 senior marketers from a wide range of industries, we found that 55% of companies are either currently implementing or actively investigating some form of AI initiative within their marketing practices. Meaning, AI is already shaking things up in the industry.
Unsurprisingly, this inevitable rise of AI technologies in marketing is causing a major shift in the way companies work. With more and more companies looking to adopt a data-centric approach to meet the demand for more effective digital marketing.
Nonetheless, there remains to be a clear consensus on the extent of the changes that AI will bring to marketing. Leaving many companies and marketers in the dark…
