Recent research shows that bots can communicate better and faster than humans
It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of total US jobs could be lost through automation. But fear not, when it comes to automation in the context of higher education. Because here, AI-powered messaging apps are actually a very good thing.
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These apps significantly lower administrative costs while also raising student satisfaction and enrollment rates. Specifically, these apps have:
Lower service costs. Schools just need to pay for the 'startup' costs of their chatbots and related apps. Very few human support agents…
A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel
Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere?
Well, your "action" was the result of an effective call to action. These seemingly straightforward buttons are an integral part of a marketer’s toolkit. They can make or break your conversion game, and be the difference between converting a lead and losing a potential client.
A well-crafted call to action is a boon for both parties.
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The financial services industry is just one that has embraced the possibilities and potential of video marketing
Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before.
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Video has quickly become one of the most effective forms of content for brands. Implementing video on your website and social channels is a fantastic way to harness your audience’s attention and keep them engaged.
Start by…
Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links
Links are what makes the web...well, a web. It's the intrinsic connection that brings millions of web pages together and minimises the degrees of separation between different pages.
It is, of course, the interconnectivity of the internet that created the web analogy in the first place - so it's only fair that we write an article that tells you how to make the most of your internal links, right?
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Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software
If you’re a digital marketer, you’re probably using marketing automation software, and for good reason. You may be looking to avoid human error, to be more responsive or to reduce overhead. When creating and managing automations, you most likely use many features, to try and give your users the best possible customer journey. Whatever be the case, you need to be able to measure how well your automations are panning out. It turns out, however, that for most, this is no simple task. In fact, studies show that 50-60% of those who use marketing automation, find measuring automation performance to be the most challenging part of engaging in automations.
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When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300%
There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about the most important part of creating a great brand: the customer-business relationship.
Often, the reason that a customer comes back to buy from your business is the perception they have about your brand. If their experience was positive and they enjoyed your product, there is very little convincing needed to get them to convert once again.
This is why cultivating meaningful relationships with customers is so important. In fact, when customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% and they are far more likely…
Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research
Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your rankings. Others say LSI has no impact on the positions your website takes. After reading different opinions on the topic, I’ve realized there are lots of people who don't know what LSI actually represents.
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If you’re interested in SEO tendencies, you’ve obviously heard of the Latent…
Social communities are the new conversion tools on the market
Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time.
However, there are tricks of every trade, social media networks like Facebook and Twitter are not the most effective conversion tools anymore. So how about building your own personal social community?
Driving traffic is not enough, you need the right tools to charm those visitors and turn them into customers.
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Building your own social community will strengthen the relationship with your existing customers and affect the conversion rate significantly. Ultimately you will have more ways to engage with your customers and relevancy of your conversions. Check out a few ways the…
Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty
The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride for millions of investors around the world. Many have made millions on the big upswings, and yet many have lost large and small investments in the bursting bubbles and sudden market downturns.
Still, marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty. To understand how to do it, we should determine the factors that influence the price of digital currency and ways to use them to our advantage.
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Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads
"We don't need SEO. We use Adwords. It works better for us."
I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic.
Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch.
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