The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there
This is the third part of this step-by-step guide taking you through how to build and launch your website. Let me quickly remind you of those things that we learned in part one and part two.
In part one we looked at choosing a domain name and what you should consider when doing so. We also went through buying that domain name and how it could be beneficial to keeping the hosting and domain name separate. This part of the guide also went through some of the most popular CMS options.
[si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to…
When influencer marketing and branded content work together, both sides benefit in the end
Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as adversaries.
The first group champions influencer marketing’s ability to give a brand street cred with third-party associations. As little as people sometimes trust brands, an endorsement from an influencer can go a long way toward building audience trust, and for niche audiences and micro-influencers, the effect is even more pronounced.
[si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/]
Lovers of branded content, however, believe that…
Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how
We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I want to keep on with this journey into the world of website building for non-techies.
Before we plunge into the next steps, let me refresh your memory about the previous ones covered in part one.
[si_guide_block id="27373" title="Download our Business Resource – Website conversion optimization planner" description="Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing."/]
First of all, I spoke about the right choice of the domain name (DN) - it should be a worthwhile and unique one. Keeping it short, expressing what your business is about and the including keywords are three factors…
Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results
The importance of local search will continue to grow with 46% of searches on Google already having local intent. Moreover, almost every local search converts into a sales either online and offline. This means, more and more businesses will try to make it to the top of the local search results, making local SEO tougher than before. Here are some things to consider:
By 2020, around 50% of searches will be voice-based so there will be less typing involved. This will give rise to a higher number of long tail keywords and hyperlocal searches.
Reviews will play an important role in businesses having more positive reviews ranking higher on the local search results.
User engagement will be the…
In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners
Website building has already become a real must-have for any business. Just take a closer look at today’s business structure! There is no startup or young company that can enter the global market without an online presence.
Business owners all over the globe do their best to stand out from the crowd. As a result, the amount of different newborn technologies increases every season.
Do you remember those days when running a primitive site was a big deal and real luxury? Fortunately, in 2019, things are not so expensive or complicated. Nowadays, you can run a professional website and customize it to suit your needs without trouble.
[si_guide_block id="22141" title="Download our Business Resource – Web design project plan template" description="Our template is based on real plans used to plan and…
Use your customer data to find and target your most valuable customers
As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of those marketers describe personas as being "very" or "extremely" effective, and 16% say they are "not at all" or "not very" effective.
So why aren't these marketers having better luck with what should be a surefire tactic?
The truth is that no matter how hard you work to market your product, you're not going to see success selling to the wrong persona. You wouldn’t target young professional men when the customers who really want what you’re offering are middle-aged moms. You probably can't sell baby strollers to singles, for example. No matter how powerful your message…
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges
There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward.
That being said, whatever it is that you’re offering (a product, service, education, consultancy, and so on), you’ll have a much better chance of success if you make that offer as compelling as possible.
But what does a compelling offer mean exactly? To paraphrase Marlon Brando in The Godfather, a compelling offer is that irresistible offer your target customer simply cannot refuse. Usually, it comes immediately after the lead magnet.
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges, but you must also be very familiar with the industry and your niche, have excellent copywriting…
Five top tips and best practices to follow to ensure your e-commerce site gets the best results
The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new options to buy online. Brands selling online today need to have a compelling value proposition to stand out.
[si_guide_block id="80674" title="Download our Business Resource – E-commerce statistics benchmark" description="This guide is for anyone who works in e-commerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans."/]
At the same time, search engine optimization (SEO) continues to evolve. Since 2010 Google has introduced scores of algorithm changes as it tweaks and changes the way it ranks…
If you want to secure the top talent in 2019, you need to position your company as an employer of choice
As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But have you considered how brand marketing can increase your candidate attraction efforts too?
After all, it’s becoming increasingly difficult for organizations to entice candidates out of their current roles, with the ONS reporting that UK employment hit another record high at the end of last year.
As such, if you want to secure the top talent in 2019, you need to position your company as an employer of choice. With this in mind, below we explain how brand marketing can increase your candidate attraction efforts and what you need to do to get in front of potential employees.
What does your brand say about you?
Before you get started, ask yourself, what does your…
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple
And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing it and making it stand out. The thought of our content spreading across the internet like wildfire is often what keeps us going.
However, for B2B marketers, achieving virality with a well-written blog post is even more inconceivable. That’s because our audience is highly targeted professionals and business leaders, and our content is not meant to entertain or amuse. Going viral with a piece of content is somewhat akin to finally getting our "big break" in the digital industry, after writing countless blog posts, outreach emails, and what have you.
[si_guide_block id="5651" title="Download our Individual Member Resource – Content marketing strategy guide" description="This guide shows you both how to develop a content marketing…
