Are you making any of these 5 common Instagram marketing mistakes?
300 million active users! 1.2 billion likes per day! 1000+ comments per second! Who would have thought that the Facebook-owned app could drive such a massive amount of social media engagements within a short period of its inception!
Humans love visuals, and that has played a key role behind Instagram's huge popularity. Instagram unveiled itself to the world of social media in 2010, and since then it has become one of the fastest growing social channels with more than 300 million active user count.
Instagram's impressive growth rate has made many online marketers, entrepreneurs and social media influencers to realize the huge potential that it presents. As a result, more and more businesses today are taking the advantage of Instagram's extensive reach to engage their target audiences like never before.
Being a fairly new platform on the marketing scene, there are some rookie…
Proper use of well planned long tail keywords is key to SEO success
Long tail keywords are about more than squeezing that last bit of traffic from an overused search engine. They are the closest thing to reading minds outside of a comic book. A long tail keywords is any search of 4 words or more. Since they make up about 70% of all searches, it pays to learn how to use Google to read minds.
Other People’s Problems
Understanding the long tail keywords related to your business is the first step to getting a higher ranking on Google. Search engines are so popular because people want information for solving a problem. It doesn’t matter if it’s curing an illness, buying the right camera or learning to dance the polka. The stronger the need, the more specific the search. The more specific the search, the more likely action gets taken. We use search engines…
Qualitative analytics are the next frontier for cutting edge marketers
It is 2016, and things are not what they used to be. Taylor Swift and Tom Hiddleston broke up, Cristiano Ronaldo actually won something with his national team, and growth hacking has become something of an oxymoron.
Growth hacking, specifically app growth hacking, a term that used to describe doing things differently in order to give your app extra momentum for growth, has been chewed up, washed out and clichéd into oblivion. All the tactics, strategies and methods developers have been using have been thoroughly analyzed and reported, and nowadays – everyone’s using it.
Well, if everyone’s using it, it’s not really ‘hacking’ any more, is it? As if time stopped when we learned how to use social media, word of mouth, or paid-to-free campaigns all with the goal of increasing downloads for our apps. And that really is what the focus of…
The EU's GDPR law requires compliance by 2018. Even with Brexit predicted to occur in 2019 or after, it can't be ignored.
Last month, I woke up in the blissful world of B2B marketing. I could create campaigns, upload my purchased data lists, segment them as appropriate and set up my lead nurturing series to send. Then it happened. That thud that resounded throughout my perfect little marketing world and shattered that blissful bubble. The judges hammer as the EU General Data Protection Regulation was put into force.
It has taken me a while to come to terms with what the EU GDPR means for my marketing. Below is an account from my marketing journal through this year, with the questions that kept me awake at night, and the answers I discovered along the way. I hope you find it useful!
29th April 2016
So, I've just heard about the EU GDPR. I…
The Privacy Shield is a great opportunity for brands to win back consumer trust
The estimated $250 billion occurring annually in trans-Atlantic digital trade spells growth and opportunity for media and technology companies on both sides. However, there’s a lot of red tape involved in the ownership and transmission of sensitive consumer data.
With the European Court of Justice striking down the 15-year Safe Harbor agreement last fall, citing fundamental differences in the handling of private information and legality concerns, the U.S. and the European Union have established a new data privacy agreement. Privacy Shield is meant to ensure that sensitive data is secured to EU standards before being submitted to corporations based in the U.S, all of which must agree annually to the terms provided in the directive.
From traditional media houses to live event companies, the industry’s responsibility to safeguard its customers’ data and privacy is now paired with legal obligation.
Better Data Management Will…
Dynamic content features are key to making your emails more engaging
Email marketing over the years has evolved in leaps and bounds. In fact, what seemed impossible in the previous decade can now be easily achieved with help of HTML-based emails. Rich design layouts including visual delights like photos, videos to GIF’s are all epitomes of a HTML-rich email. This drastically improves customer experience, boosts customer engagements and in turn increases sale possibilities.
Studies have revealed that personalized emails improve click-through rates by 14% and conversion rates by 10%. Dynamic content can allow you add personalisation into your emails. If you have not already implemented it, this should be something you are working towards.
In the below Email example from EEC, you can see the subscribers in U.S receive greetings for their Independence Day and non-U.S subscribers are greeted with a Rocking Summer, all thanks to Dynamic Content.
How Dynamic Content in Email Works
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Apple's iPhone 7 may yet be a success, but that doesn't mean it deserves to be.
This week I came to the conclusion that I have officially gone mad. Either that, or the entire world is mad, and I am in fact sane (which, in terms of probability: 7.4bn to 1 just doesn’t add up. So it must surely be me who is mad whilst the world is sane). Here's the evidence for my supposition –you decide which, or what it is.
As is now customary, the month of September saw Apple launch its latest ‘must-have’ gadgets and upgrades. As you, me and a stray aardvark in some distant land know by now, the September headline Apple news for 2016 was the launches of the iPhone 7 and IPhone 7 Plus. (Additionally, the September event focussed on an Apple Watch system upgrade, as well as release of new IOS and Desktop software).
Like…
How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter?
Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were magnets for bots or spammers. What I did not expect was such a fevered pushback from some of commenters and readers. They felt I took to harsh of a stand on hashtags and that they were still the best thing since sliced bread. And there were a lot of people who believed that.
Since so many people thought that hashtags were still relevant in business, I decided to take a look at how thought leaders and influencers are using them. For this sample I selected 30 thought leaders analyzed 15k of their most…
Taking action with the collection and analysis of survey data to help improve the customer journey and strengthen company processes.
Data collected from online surveys can do so much more than tell you what your customers are thinking. Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy - with the aid of data - to make marketing decisions that identify and resolve customer issues.
The team at SmartSurvey (the UK’s leading online survey provider) have put together a guide to demonstrate effective use of online questionnaires and how to utilise surveys to shape your marketing strategy.
Sections covered in this guide include:
The Benefits of Collecting Customer Data
How to Collect Reliable, Honest Feedback
Designing Effective Online Surveys
The Market Research Society (MRS) recently published an article demonstrating that the UK research market has increased by 62% to £4.8 billion. A recent comprehensive…
Let your content do the talking
Affiliate marketing has been seen for a long time as one of the most effective ways of generating income on the Internet. Basically it is a way for a website to generate income by attracting people to visit other businesses and purchase their goods and services. If someone does purchase something through an active affiliate link, then the owner of the link receives a percentage of the profit.
For example, if you have a website about building and fixing cars, you may include an affiliate link for a company selling car parts or something else related to cars. When the visitor on the website clicks on the affiliate link, they will be taken to the website that is selling the car parts, and if they make a purchase, the car part company will recognize…
