SEMPO's 9th annual report in 2014 highlighted the client and agency views on search strategy marketing. It's helpful for Digital Marketers planning their next strategies, looking for valuable insight into tactical steps and how 'the evolving role of search marketing is an integrated element of the marketing mix'.
The infographic highlights:
Additional Resources on Search Marketing best practice available on Smart Insights include:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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