Superpowers of the Social Media Marketer [Infographic]

Ideas for developing your digital marketing skills

In previous posts we have looked at how marketers can stay relevant by developing their digital marketing skills. Simon Swan asked Are you a T-Shaped Marketer? which is an interesting way of reviewing the depth and breadth of your digital marketing skills and I summarised another infographic showing how the modern marketer needs to be Part Scientist and Part Artist. We also interviewed online recruiters to find out what industries were looking for when employing digital staff and reviewed typical digital marketing roles in our marketing job descriptions outlines. 

In this infographic, we look at social media marketing skills . This shows how soft skills such as listening, nurturing and patience are just as important as some of the hard, technical skills. We're not sure they need to be 'superpowers' though!