Global sports sponsorship grows as eyes turn to women's games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders
This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female sports taking a more central, and long overdue, role in this growth.
There's also important news regarding Instagram's shoppable content feature, which is being tested for use by influencers for the very first time.
Australian and American brands are also under the microscope as the most-trusted brands are recognized by consumers.
Last but not least, we'll take a look at two pieces of Google-related news. We've got information regarding updates to the Keyword Planner, then there's the small matter of Google's market value sliding by $80bn.
Women's games contributing to global sports sponsorship growth
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