What is a content discovery network and why should digital marketers be using them?
It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their audience quickly since Google have confirmed that site speed is a ranking factor. Content Delivery Network (CDN) is a new way of amplifying the delivery of your content. It is a system that provides faster and safer internet experience. Believe me; it has all the potential to add value to your content marketing objectives.
Why use a CDN?
Content delivery is crucial to marketing success. After hours of time spent thinking on a theme for a good article, you should work on ways to deliver it quickly.
Globaldots indicates the loss in conversion rate as -7%, per one-second delay.
You cannot afford to have a slow loading page. This is where a CDN comes…
Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth.
Marketers understand the important of data and businesses understand how data drives growth.
The research by Mediasense, in association with Ipsos MORI and ISBA, asked respondents what factors they thought would be critical to business success in 2020. Almost 8 in 10 (78%) thought data, analytics, and insight were the most critical factor.
Content marketing was down compared with 2015 data whilst SEO was found to be one of the least critical factors, but scores for SEO were not as low as Pay per click and community management.
Source: Media2020 report
Sample: 250+ senior marketers
Recommended resource:
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Is the Marketing Automation Industry about to be disrupted?
Marketing Automation software is on the rise. In today's digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier, by enabling companies to connect with their various customer segments or personas at designated times, based on set parameters that respond to a customer's relationship or previous interactions with a brand.
As marketing teams are required to establish more frequent and bespoke conversation with customers and other potential clients, marketing automation software has fast become a staple of most marketing teams.
HubSpot and Marketo are the pioneers in this field, and remain the most widely used marketing automation platforms on the web, with tens of thousands of companies using them to optimize and automate their inbound marketing…
Examples of content that gets results on social media
Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a B2B or B2C brand, staying current with the content marketing best practices will ensure you achieve your goals quickly and efficiently. A good way to stay updated with the latest trends is to see how the top brands are leveraging content and how they have benefited from them.
If you are a seasoned content marketer, you can get clues about which adjustments need to be made to your content strategies to get better results. If you are new to content marketing, you can learn from the big shots and get started with your content marketing endeavors.
Now let us see what the top brands are doing to get the desired attention:
1. Content…
Chatbots are now key to increasing engagement rates and motivating users to buy
Whether you’ve realized it or not, it’s very likely that you have spoken or corresponded with a bot at least once in your life. In fact, chances are you’ve had long and insightful conversations with a bot, some of which you couldn’t possibly have had with a member of the human race. Chatbots are on the rise, and it seems that in 2017 they’re becoming more effective, more engaging, and easier to use than ever before.
The rise of bots could be plainly attributed to an increasing usage of messenger apps and is built on the premise of instant messaging. Predictions show that by 2019, more than one-quarter of the world’s population will be using…
Auto-play video and banner ads are seen to be least effective digital formats by global CMOs
What digital ad formats should you use to get the best ROI online? One way to answer the question is to flip it on its head, and ask, what are the least effective formats?
According to a survey of global CMOs, the worst ad formats are auto-play videos and standard banners. Standard banners are hardly surprising, as ad blockers and 'banner blindness' have taken their toll of the years. It's gotten so bad that on many sites the majority of banner ad clicks are actually accidental.
It's interesting that no CMOs thought that sponsored content was an ineffective technique, and very few thought pre-roll ads were ineffective. This shows that it isn't video ads that are ineffective, just video ads starting when the user hasn't opted in to watch anything.
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Why influencer marketing will go from strength to strength this year
If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. With newer types of marketing methods being introduced each day, influencer marketing is likely to stay in the limelight.
A recent survey has it that around 84% marketers have at least one influencer marketing campaign planned for 2017. Simply put, the Influencer marketing is a type of marketing that focuses on using key leaders to drive their brand’s message to the larger market segment. In other words, it helps you concentrate on the central figures in marketing rather than focusing on marketing as a niche. These key leaders can be…
Why You Should Use Bots to Supercharge Your MarTech Strategy this Year
How long do we have before AI-powered bots become the primary channel for us to read and share content on? From newspapers and magazines to social media and apps, what does the future of content have in store for us?
Unlike traditional media and the printed press which stayed stagnant for decades, it’s no secret that the digital marketplace as we know it changes drastically on a year to year basis.
With the evolution of how we create and consume content, however, staying in the game goes hand in hand with staying on top of the changing types and hacks of content marketing. After all, meeting audiences where they are and how they like it is what will make or break you.
For the past few months, marketing gurus like Rand Fishkin and Neil Patel have been emphasizing on how…
SMEs needn't be left behind by new Marketing Automation technology
A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing decision offline. And for the first time ever, - as data shows - there are more online sales than in brick and mortar stores in some sectors.
The difference is that the new kids on the block - the ecommerce guys - are making use of technology to improve the customer journey, which is one of the most critical factors to keeping customers and attracting more business.
In fact, C-suite executives reckon four particular technologies will be key for marketing success in the future:
Cloud computing and services
Mobile solutions
The Internet of Things
Cognitive tools
This article examines the top marketing trends for 2017 that are specifically related to these four technologies,…
Chart of the Day: The importance of having quality marketing data
Data is the not-so-secret weapon of each and every marketer across the land. Data-driven marketing takes the guesswork out of your daily decision making. Should you place more budget into Facebook Ads, more resource into email marketing or cancel your latest campaign early? It's hard to know unless you have accurate data at hand to inform your decision-making.
In a recent research report, Ascend2 asked marketing influencers "what are the most important objectives of a marketing data strategy?" Leading the way with 62% was improving marketing data quality. This result is encouraging because if you don't have accurate data you could be making worse decisions than if you had no data at all.
In a follow-up question, they asked "What are the most critical challenges to achieving marketing…
