Survey your market and come out on top
If you’ve got a product or service to sell then your marketing and advertising has to be on top form.
Thankfully, being the best has only one simple requirement: be better than what else is out there. This means that a successful marketing strategy must include detailed research of what else is being offered in your market – it takes time, effort and attention, but you want to be the best, right?
The condensed process boils down to identifying your competition, recognising their strengths and weaknesses and harnessing that knowledge to come out on top.
This process is not about the theft ideas from your competitors, though it’s great for inspiration! The key is to spot untapped areas (the weaknesses of your competition) of the market and push them as USPs. A thorough knowledge of your competition’s marketing technique will allow you to improve your strategy…
How to sell more products using quizzes and the power of personalization
What if you could be more like Amazon and offer just the right products at the right time to personalize your product recommendations in an almost creepy way? If you could do that, you'd experience an immediate 7.8% increase in sales, you'd also have a much better understanding of your customers, and your boss would definitely give you a thumbs-up.
This all sounds amazing, except for one problem - you are not Amazon, you don't have thousands of engineers to work on perfecting every single aspect of your personalization program. Most likely you also don't have tens or hundreds of thousands of dollars to build personalization into your product CMS, and you are a marketer, so doing any coding yourself is incredibly daunting.
Trust me, I've been there. Which is why what I'm going to show you today is so…
