Google Analytics Search Ranking Filters for New URLsBrian Clifton is well known as the former Head of Web Analytics for Google EMEA and more recently as the author of what many consider the best book on Google Analytics: Advanced Web Metrics with Google Analytics: [amazon-product]0470253126[/amazon-product] [amazon-product region="us"]0470253126[/amazon-product] But Brian also has a strong background in search engine marketer and has consulted widely on SEO. As a fellow SEO, I was very keen to find out Brian's tips for using Google Analytics to get better results from the search engines, particularly using SEO. You can read his latest tips on Google Analytics on his Advanced Web metrics blog .

Process and KPIs for using Google Analytics to improve SEO

Q1. When you work as a consultant, please could you outline your process for using Google Analytics to improve…

This is a summary of a Merkle whitepaper on consumer Email preferences and behaviour published in March 2009. In my summary I have highlighted the main implications of their findings using an example of a great new Enewsletter format I have recently received from the Cancer Research charity:

1. Time spent with permission email

Similar to previous year. Fifty-nine percent of all email users spend twenty minutes or more with permission email weekly, with just over one quarter spending an hour or more weekly. Permission email accounts for about a quarter of all time spent with email, second only to its primary function of communicating with friends and family. Implications for email marketers: This isn't much time, so ensure main information or offers are clear in subject line (of course) and headings of Email.

2.  Adding senders to address books

More common than previously thought. Just over half of all permission email recipients have…

I often receive questions about the best way marketers can develop their digital marketing skills and experience to help get digital jobs, or just to keep yourself employable. Here is my answer to a question I received recently, whick I think is worth sharing (with her permission). Which approaches do you think will work best for employers and job seekers?

Digital marketing careers question:

I, and possibly many other of your readers would appreciate your guidance/advice on transitioning from a career in traditional marketing  to one that has an online / eMarketing focus. There appear to be many jobs advertised for online marketers of various flavours, however, they all require 2-3 years online experience. While I am an experienced marketer (10 years), an avid Internet user and am developing my theoretical knowledge through the CIM course and online resources, I am finding it difficult to gain the requisite practical experience demanded by employers. Any suggestions/advice? Are you aware of…

ThinkVisibility is a refreshing change from the corporate SEO conferences like Search Engine Strategies and SMX.

I have added a short summary for each talk I attended and have now embedded the presentations. The best ones to watch out for are:

2. Chris Garrett - AdAge Top 150 Blogger on Blogging for SEO 6. Tom Critchlow of Distilled on Reputation Management 7. Patrick Altoft of Blogstorm on Link-building Joanna Butler on Advanced Analytics Moving to Mobile: Simple Strategies for SMEs Avoiding Common Accessibility Mistakes

Kudos to Dom Hodgson for putting this event on in Leeds to attract the active SEOs / digital marketers in the North of England. I went to Uni in Leeds, so it was nice to go back and nicely laid back since it was Saturday (although getting up was a struggle).

OK, here's the tips I picked up:

1. Tim Nash - Link-building / Info architecture specialist on understanding link equity

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