Facebook Marketing

10 tactics for effective Facebook pages you can implement by 30th March Value/Importance: ★★★★★★★★★★ Recommended link: Facebook’s Pages intro Our commentary on the new Facebook business pages With just one month before switchover to a completely new page layout for companies on Facebook, we’ve rated the impact as 10 out of 5, although that depends on how important Facebook

5 Examples of Facebook Brand Pages to learn from  As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to target consumers. Facebook brand pages can offer businesses, both large and small, an excellent opportunity to create

Using Facebook for marketing – this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb ’09) Facebook pages which now look more like individual profile pages.

Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of Out Of Hours emergency veterinary care, its not a “megabrand”, so it really shows what you

Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but they specifically asked about Facebook, so this post is to answer the question and help others. The

How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am trying to unlearn them. How do you score? 1. Using social media as a one-way broadcast communication

A B2B case study (with learnings for B2C too) Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages. The

New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: ★★★★★ Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to see their summary of trends in effectiveness in Facebook advertising across different sectors. This new research, released today, is

Facebook releases new marketing advice for businesses Value: ★★★★★ Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just an update to their guidance notes which had been lacking for quite a while. The most useful guide

Facebook release new best practice guide for Facebook Pages This week Facebook released a new guide titled “Best Practice Guide: Marketing on Facebook“. We think it’s really helpful since it has different models to help you think about how to market better with Facebook. But these aren’t details on advertising rather the frameworks help you plan

A case study: Jasdev Dhaliwal of AVG explains their approach to Facebook marketing [Editor’s note: As long-standing Twitter connections, when we noticed that AVG passed the one million “Like” mark last week, we asked Jasdev Dhaliwal, the AVG Head of …..

Early studies reveal a mixed message Value: Recommended link: Simply Measured Timeline engagement data  Dave has recently covered 9 recommendations for the new Facebook Timeline pages for brands. These switched over on the 30 March 2012. The question is, has …..

A checklist and examples of good practice for 9 new features It’s now around a month since Facebook business timelines were introduced. We explained the main marketing features here. We’ve been checking out some of the best uses of the …..

10 tactics for effective Facebook pages you can implement by 30th March Value/Importance: Recommended link: Facebook’s Pages intro Our commentary on the new Facebook business pages With just one month before switchover to a completely new page layout for companies …..

New European Facebook marketing pages launched Value/Importance: Recommended link: Facebook UK Marketing page We’ve found the global / US Facebook Marketing Page useful for ideas on Facebook Marketing – it seems others do too – there are nearly 900,000 Likes for this …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..