Facebook Marketing

5 Examples of Facebook Brand Pages to learn from  As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to target consumers. Facebook brand pages can offer businesses, both large and small, an excellent opportunity to create

A B2B case study (with learnings for B2C too) Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages. The

How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am trying to unlearn them. How do you score? 1. Using social media as a one-way broadcast communication

Using Facebook for marketing – this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb ’09) Facebook pages which now look more like individual profile pages.

New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: ★★★★★ Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to see their summary of trends in effectiveness in Facebook advertising across different sectors. This new research, released today, is

Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but they specifically asked about Facebook, so this post is to answer the question and help others. The

What are the implications for posting updates to brand Facebook pages? Value/Importance: ★★★★★ Recommended link: Edge Rank Checker And the answer is… “The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes” This nugget is baed on considering that each individual Post has a “lifetime”. A Post is considered dead when the growth in

New infographic showing the top 12 countries worldwide We all know the importance of Facebook to our own lives and in our country, but what about international usage? We found there were some surprises in this data that Michele Caivano, the creator of this infographic, alerted us to. Did you realise the importance of Facebook in Indonesia

Facebook releases new marketing advice for businesses Value: ★★★★★ Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just an update to their guidance notes which has been lacking for quite a while. 24/11/2011 update – New

Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of Out Of Hours emergency veterinary care, its not a “megabrand”, so it really shows what you

Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of …..

You will have 7 days to update within the next few weeks Value/Importance: Recommended link: Facebook blog update from 24/01/2012 About this update You’ll remember the introduction of the Facebook Timeline feature on personal accounts back in September last year? …..

What are the implications for posting updates to brand Facebook pages? Value/Importance: Recommended link: Edge Rank Checker And the answer is… “The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes” This nugget is …..

New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to see …..

Update relevant to Facebook advertisers Value/Importance: Recommended link: ReadWriteWeb reporting – describing change on 10th January Our commentary on this update This is a relatively minor change within Facebook unless you’re actively advertising since it will affect your reach and …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..