James is an E-commerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
The guide contains 10 common mistakes, each with examples, strategy recommendations and recommended resources.
The guide reveals examples of poor website design from different sectors which are commonly seen, but best avoided. As well as highlighting the errors, the guide also contains strategy recommendations, practical tips and links to helpful resources to help you get more out of your website or online store, and so increase revenues and conversions.
Good UX, good design and smooth experiences can have a dramatic effect on revenues. If you look after your customers, they will look after you.
This guide is for anyone responsible for the contribution that a business gets from its site measured by leads or sales. So, it is relevant for marketing managers, digital marketing managers as well as specialists working on web experience. The examples focus on E-commerce and retail, but the mistakes - and what to do about them - apply more widely.Look Inside the 10 common website customer experience mistakes
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The 10 common website customer experience mistakes is part of Smart Insights Digital Experience Management Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.
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