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Learning Paths

Improving basket, checkout and form completion

Learn how to optimize your basket, checkout and form completion sequences to provide a seamless journey for customers and maximise conversion

Module purpose

Learn how to define the best fields for profiling your audience and developing future communications.

How is the Learning Path structured?

  • Objectives
  • Optimized online sales processes
  • Straightforward shopping basket or cart processes
  • Starting the checkout process
  • Starting your checkout conversion enhancement
  • Delivery and shipping information
  • Customer service optimization
  • Making payment straightforward
  • Using other channels to boost conversion
  • Simplifying form completion
  • Summary

Learning Objectives

  • Develop an effective plan for optimizing the checkout pages
  • Effectively review form completion sequences on your site
  • Use effective design patterns that are likely to increase conversions
  • Develop effective strategies to deal with cart abandonment

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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