Learning Paths

Improving basket, checkout and form completion

Learn how to optimize your basket, checkout and form completion sequences to provide a seamless journey for customers and maximise conversion

Module purpose

Learn how to define the best fields for profiling your audience and developing future communications.

How is the Learning Path structured?

Objectives
Optimized online sales processes
Straightforward shopping basket or cart processes
Starting the checkout process
Starting your checkout conversion enhancement
Delivery and shipping information
Customer service optimization
Making payment straightforward
Using other channels to boost conversion
Simplifying form completion
Summary

Learning Objectives

Develop an effective plan for optimizing the checkout pages
Effectively review form completion sequences on your site
Use effective design patterns that are likely to increase conversions
Develop effective strategies to deal with cart abandonment

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Any Paid Membership is required

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This module is in the Google Analytics 4 Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.