Improving basket, checkout and form completion
Learn how to optimize your basket, checkout and form completion sequences to provide a seamless journey for customers and maximise conversion
Learn how to define the best fields for profiling your audience and developing future communications.
How is the Learning Path structured?
- Optimized online sales processes
- Straightforward shopping basket or cart processes
- Starting the checkout process
- Starting your checkout conversion enhancement
- Delivery and shipping information
- Customer service optimization
- Making payment straightforward
- Using other channels to boost conversion
- Simplifying form completion
- Develop an effective plan for optimizing the checkout pages
- Effectively review form completion sequences on your site
- Use effective design patterns that are likely to increase conversions
- Develop effective strategies to deal with cart abandonment
This module is in the Google Analytics Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?