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Learning Paths

Opportunities for improving digital experiences

Learn how a change in mindset of how a website is managed can drive great benefits for an organisation.

Module purpose

Our research suggests that across businesses of different sizes, websites are redesigned using a radical redesign approach rather than adopting the mindset of continuous improvement. This module, and the digital experience learning path will support you in changing the mindset, whether it’s a mindset held by colleagues or clients.

How is the Learning Path structured?

  • Objectives
  • Designing an effective digital experience
  • Use models to quantify the commercial benefits
  • Prioritizing opportunities for improvements
  • Summary

Learning Objectives

  • Define the skills and processes needed for improving website effectiveness
  • Make the case for investment in structured tests based on evolutionary website design

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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