Opportunities for improving digital experiences
Learn how a change in mindset of how a website is managed can drive great benefits for an organisation.
Our research suggests that across businesses of different sizes, websites are redesigned using a radical redesign approach rather than adopting the mindset of continuous improvement. This module, and the digital experience learning path will support you in changing the mindset, whether it’s a mindset held by colleagues or clients.
How is the Learning Path structured?
- Designing an effective digital experience
- Use models to quantify the commercial benefits
- Prioritizing opportunities for improvements
- Define the skills and processes needed for improving website effectiveness
- Make the case for investment in structured tests based on evolutionary website design
This module is in the Google Analytics Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?