Learning Paths

Improving homepage effectiveness

Learn how to boost the performance of your homepage by making it more customer-centric

Module purpose

The homepage is typically one of the most popular landing pages in terms of sessions and unique visitors; it’s the page people land on when they search for your brand or type your domain directly in the browser. Improving your homepage effectiveness can lead to significant increases in clickthrough rate and revenue per visitor.

This module has been updated in line with GA4.

How is the Learning Path structured?

  • Objectives
  • Defining a landing page
  • The importance of effective homepage
  • Purposes and uses of a homepage
  • Measuring and auditing homepage effectiveness
  • Using personas to make your content customer centric
  • Summary

Learning Objectives

  • Use KPIs to measure homepage performance and effectiveness
  • Use personas, content and design techniques to make your customer journeys more customer centric
  • Review techniques to improve click through rate and revenue per visitor
  • Review techniques to improve brand identity and value proposition

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This module is in the Google Analytics 4 Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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