Save up to 50% across our range of annual memberships in August

Learning Paths

Improving homepage effectiveness

Learn how to boost the performance of your homepage by making it more customer-centric

Module purpose

The homepage is typically one of the most popular landing pages in terms of sessions and unique visitors; it’s the page people land on when they search for your brand or type your domain directly in the browser. Improving your homepage effectiveness can lead to significant increases in clickthrough rate and revenue per visitor.

How is the Learning Path structured?

  • Objectives
  • Defining a landing page
  • The importance of effective landing pages
  • Purposes and uses of a homepage
  • Measuring and auditing home page effectiveness
  • Using personas to make your content customer centric
  • Summary

Learning Objectives

  • Use KPIs to measure homepage performance and effectiveness
  • Use personas, content and design techniques to make your customer journeys more customer centric
  • Review techniques to improve click through rate and revenue per visitor
  • Review techniques to improve brand identity and value proposition

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Google Analytics Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE