Learning Paths

Improving product pages

Learn how to how to optimize your product pages to provide a seamless journey for visitors and increase conversion rates

Module purpose

Your site’s product pages are essential for the success of your business. It is critical that your product pages convert customers by creating a streamlined and engaging experience.

This module will equip you with the skills necessary to improve existing product pages and create effective new ones.

How is the Learning Path structured?

  • Objectives
  • Setting goals and tracking the importance of product pages
  • Product page factors you can optimize
  • Review the performance of product pages
  • Matching searcher intent
  • Optimizing product and services pages
  • Optimize page headlines and introduction copy
  • Clear delivery and service messages
  • Develop high-quality product information copy
  • Dynamic copy
  • Optimized sale or closeout pages
  • Summary

Learning Objectives

  • Develop an effective plan for optimizing product pages
  • Create compelling copy for product pages
  • Use effective design patterns that are likely to increase conversions

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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