Improving product pages
Learn how to how to optimize your product pages to provide a seamless journey for visitors and increase conversion rates
Your site’s product pages are essential for the success of your business. It is critical that your product pages convert customers by creating a streamlined and engaging experience.
This module will equip you with the skills necessary to improve existing product pages and create effective new ones.
How is the Learning Path structured?
- Setting goals and tracking the importance of product pages
- Product page factors you can optimize
- Review the performance of product pages
- Matching searcher intent
- Optimizing product and services pages
- Optimize page headlines and introduction copy
- Clear delivery and service messages
- Develop high-quality product information copy
- Dynamic copy
- Optimized sale or closeout pages
- Develop an effective plan for optimizing product pages
- Create compelling copy for product pages
- Use effective design patterns that are likely to increase conversions