Learning Paths

Understanding the latest SEO ranking factors

Learn the latest important SEO ranking factors that can affect your position in search results, with a focus on Google search

Module purpose

SEO is one of the most effective and low-cost ways to drive quality visitors to your website. This module will guide you through maximizing the visibility of your organization’s products and services, understanding which levers to pull to make the biggest impact on results, and following core principles of website optimization.

Last reviewed and updated: September 2023

How is the Learning Path structured?

  • Objectives
  • SEO ranking factors
  • Why are the key ranking factors?
  • Page experience signals
  • Core Web Vitals
  • Measuring and reporting on Core Web Vitals
  • Optimizing you Core Web Vitals
  • Summary

Learning Objectives

  • Identify how SEO is affected by ranking factors
  • State how ranking factors can affect your position in search engines
  • Understand how to optimize your page experience performance

2023 update

Contains updated information and guidance on the impact of AI-generated content on SEO, E-E-A-T updated ranking criteria and Google Search Central Essential guidelines (formerly Webmaster guidelines).

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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