It's difficult to get the right balance in a website between the visual design, user experience, content, marketing persuasion and SEO. Many businesses fail since they don't use a balanced approach creating an experience which fails many visitors and fails to generate the leads and sales it could.
This guide helps you to get the balance right through explaining many inspiring examples of best practices from different sectors including B2B, retail Ecommerce, travel and financial services.
All touchpoints on the customer journey are covered from home page, category and product pages, utility pages, forms and checkout. We also show how to review and improve performance using your Google Analytics and surveying customers.
This guide will show you:
The 7 steps are:
I had the pleasure to review the “Better Website Results – 7 Steps to Success” Guide, which provides a smart and fast read for busy marketers who want to plan and improve the performance of their websites. The content is succinct, relevant and rich of valid questions & answers the professional website optimizer will be looking for and provides suggestions, examples and references to zoom in on specific topics of interest. The guide also helps individuals working on a decision taking senior digital marketer level with enhanced knowledge to manage suppliers such as digital design and media agencies and to make use of a diverse range of analytics tools.
Andrea Leupold, Head of Marketing, American Express Group Services Ltd.
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: