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Improving results from your website guide

Use a structured review to increase leads and sales and satisfaction from your site

How will this 7 Steps guide help me and my business?

It’s difficult to get the right balance in a website between the visual design, user experience, content, marketing persuasion and SEO. Many businesses fail since they don’t use a balanced approach creating an experience which fails many visitors and fails to generate the leads and sales it could.

This guide helps you to get the balance right through explaining many inspiring examples of best practices from different sectors including B2B, retail Ecommerce, travel and financial services.

All touchpoints on the customer journey are covered from home page, category and product pages, utility pages, forms and checkout. We also show how to review and improve performance using your Google Analytics and surveying customers.

This guide will show you:

  • How to improve your website design, messaging and content to get better results
  • How to audit your site using an expert review to identify quick wins and other improvements
  • Changes to consider for your home page and other key pages to increase conversion
  • The best way to get your message across
  • How to use Google Analytics to increase leads and sales from your site
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

What does the Ebook include?

The 7 steps are:

  • Step 1 What do we want our site to deliver?
  • Step 2 Making your site customer-centric
  • Step 3 Improving user journeys
  • Step 4 Improving your home page
  • Step 5 Improving category and product pages
  • Step 6 Improving checkout and on-site lead forms
  • Step 7 Site optimisation using Google Analytics

What our members say about the Improving results from your website guide

I had the pleasure to review the “Better Website Results – 7 Steps to Success” Guide, which provides a smart and fast read for busy marketers who want to plan and improve the performance of their websites. The content is succinct, relevant and rich of valid questions & answers the professional website optimizer will be looking for and provides suggestions, examples and references to zoom in on specific topics of interest. The guide also helps individuals working on a decision taking senior digital marketer level with enhanced knowledge to manage suppliers such as digital design and media agencies and to make use of a diverse range of analytics tools.

Andrea Leupold, Head of Marketing, American Express Group Services Ltd.

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

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