Use a structured review to increase leads and sales and satisfaction from your site

7 Step Guide to Improving Results from your Website

Digital Experience Management Toolkit
This guide is part of a Toolkit with 6 other resources. Find out more?

Improving results from your website guide

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Who is the guide for?

This guide is designed to help anyone charged with boosting results from a website. Its primary focus is conversion rate optimization, so it will be most useful to ecommerce marketers who convert their customers on site. However, it does have sections designed to be useful to those who convert their customers offline.  It’s designed specifically for:

  • Ecommerce marketers looking to improve conversion rate
  • CRO consultants
  • B2B marketers, especially those that convert their leads on-site.
  • Small businesses owners who manage their website and need to increase the number of leads or conversions.

About the Improving results from your website guide

How will this 7 Steps guide help me and my business?

It's difficult to get the right balance in a website between the visual design, user experience, content, marketing persuasion and SEO. Many businesses fail since they don't use a balanced approach creating an experience which fails many visitors and fails to generate the leads and sales it could.

This guide helps you to get the balance right through explaining many inspiring examples of best practices from different sectors including B2B, retail Ecommerce, travel and financial services.

All touchpoints on the customer journey are covered from home page, category and product pages, utility pages, forms and checkout. We also show how to review and improve performance using your Google Analytics and surveying customers.

This guide will show you:

  • How to improve your website design, messaging and content to get better results
  • How to audit your site using an expert review to identify quick wins and other improvements
  • Changes to consider for your home page and other key pages to increase conversion
  • The best way to get your message across
  • How to use Google Analytics to increase leads and sales from your site
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

What does the Ebook include?

The 7 steps are:

  • Step 1 What do we want our site to deliver?
  • Step 2 Making your site customer-centric
  • Step 3 Improving user journeys
  • Step 4 Improving your home page
  • Step 5 Improving category and product pages
  • Step 6 Improving checkout and on-site lead forms
  • Step 7 Site optimisation using Google Analytics

About the Authors of the 7 Steps to success guide:

Dave ChaffeyDr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO. Today his main SEO focus is improving organic search results for Smart Insights and our resources for subscribers.

james_gurdJames is an Ecommerce consultant and owner of Digital Juggler, an E-commerce andDigital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting.

Look Inside the Improving results from your website guide

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Experience Management Toolkit

The Improving results from your website guide is part of Smart Insights Digital Experience Management Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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