Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet many companies don’t have a digital marketing strategy!
Yet our Managing Digital marketing in 2015 research (a free download) showed that half of companies don’t yet have a planned digital marketing strategy:
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework.
This page groups our key recommendations on creating a digital strategy. If you’re new to Smart Insights we recommend another free download, our Digital marketing strategy template.
At Smart Insights we believe that marketers with the best plans win. The best plans start with a solid framework to make them easy to create and communicate. This planning primer shows our main resources for planning .
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?
In our Managing Digital Transformation Guide for Expert members we show these in our capability visual:
A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
A digital marketing strategy is a channel strategy which means that it should…
So put another way, digital marketing strategy defines how companies should:
There are surprisingly few quality digital marketing strategy sites since most focus on the strategy. We like to think we’re different in our focus on strategy too. These are our top 10 sites to learn more about digital marketing strategy:
These are the related techniques which we recommend as important for managing Digital marketing strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: