Improving Search Marketing Effectiveness

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Google Marketing – June and July 2008

  • The Google Keyword Tool now offers estimates of numbers of searches - this is similar to what Overture used to offer - you can compare number of searches by customers (and marketers) on your brand and competitor brands or general keywords in a country so you know which to prioritise for SEO. It will also generate target keyphrases for your site or competitor sites from the "Website content" tab.

You may also be interested in my tutorial on using the keyword tool or the Official Google announcement

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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