Review where your marketing agency is at and the next steps you should take with our new tool
A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all comes down to your marketing agency capabilities, and how you manage digital transformation in your business.
To answer that I have used the excellent benchmark framework that Smart Insights has used for other areas.
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These one-page templates let you quickly review where you are on a five-point scale (from laggard to market-leading). You can spot gaps in your approach to transformation and your…
There comes a time in every business when scalability takes front and center. As difficult as the beginning stages were, achieving a scalable business can be just as challenging
You’ve succeeded in proving that your business is viable, but now you have to make sure you achieve steady growth.
Scale too quickly and you can suffer from not being prepared. Scale slowly or unevenly and you may get stuck with employees you hired that you don’t need anymore. Overall, you need to ensure that the rate of your growth doesn’t hurt you in the long run.
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How can you do that?
By coming prepared.
There are certain elements you can integrate into your business now that will ensure a seamless scaling process in the future and will also help if you…
Digital change management and getting buy-in for digital marketing transformation
One of the key aspects of evolving a traditional company into a digital company is getting buy-in. One of the challenges is that digital simply isn’t understood. Some Chief Executives think digital is tactical, it refers to activities like sending out newsletters, improving Facebook page or online catalogue. As a result, digital is often delegated to the most junior person in the building who is perceived to have a great understanding of the business functionality of tools like Facebook.
The exec team are missing the bigger picture. What’s worse is that less reputable agencies have constructed myths that it’s complicated and difficult and explain that only ‘masters of the art’ are able to access analytics, manage Instagram or increase Twitter followers.
The path towards digital transformation is littered with disaster. There have been many Twitter…